🛠 This Week Development Plan
Hi Climbers 👋
This week we’re focusing heavily on one main thing: making review collection simpler.
One of the biggest additions will be AI Review Suggestions. The goal is simple: remove the “I don’t know what to write” friction customers often feel before leaving a review. The system will generate a ready-to-copy review based on simple rating inputs. The end customer fills a set of custom evaluation criteria and rates them from 1 to 5, with an optional note for extra context. The AI uses these ratings and notes to craft a natural-sounding review text. The business can also define specific keywords they want the AI to include in the generated review. This helps strengthen local SEO while keeping the review authentic and readable. The generated review is then simply copied by the customer and pasted wherever they prefer — Google, Facebook, Trustpilot, etc. — keeping the process flexible and platform-agnostic while removing friction for the customer.
We’re also restructuring an area that many users found confusing: the difference between Reviews and Requests. From now on, Reviews will only be the place where clients read and reply to reviews. Every action related to sending review requests will live inside Requests. Whether it’s a campaign to a list or a quick request to a single contact, the flow becomes identical: choose a template and send. No editing text mid-process, no multiple entry points — just one clear place to ask for reviews.
Auto-campaigns are getting simplified as well. The current “time + frequency” logic is not intuitive for many business owners. The new model is event-based: you enable the auto campaign, choose a delay (for example 10 minutes), select the template, and every new contact automatically receives the request after that delay. Easy to understand, easy to explain to clients.
To make timing even smarter, we’re introducing a Service Date field on contacts. You’ll be able to base automations either on when the contact was added or when the service actually happened — meaning you can send requests like “2 days after the appointment”, which is much more natural and improves response rates.
We’re also adding downloadable kiosk modes for both the review link and the opt-in page, so your clients can easily print and use them in-store or at the counter.
Finally, new APIs and Zapier actions are coming to make integrations smoother and open the door to more advanced automations.
As always, this direction comes directly from your feedback — keep it coming 🙌
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Giacomo Chinellato
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🛠 This Week Development Plan
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