We require the implementation of a post-review gamification trigger within the review journey to encourage engagement. Incentivize review acquisition!
What is required:
Enable a flow where, immediately after a user submits a review (via link or QR entry), a reward interaction is automatically triggered (e.g. spin wheel / coupon / loyalty activation).
Why this is critical:
- Reviews are a primary ranking signal for Google Business Profiles — volume and frequency directly impact visibility.
- Current behaviour shows users need prompting + incentive to complete reviews.
- Introducing a post-action reward significantly increases completion rates without influencing review sentiment.
- The trigger must occur after submission and not be tied to rating, ensuring platform compliance and unbiased feedback.
Outcome:
This creates a high-conversion loop:
Access → Review → Immediate Reward → Increased participation
Driving:
- More consistent review generation
- Higher engagement rates
- Improved local search performance