Climbers thoughts on GEO in Keywords?

Climbers:

What are your thoughts and experience on including GEO labels in the Keywords for our AI Agent?

I.e. My insurance customer. Should I use key word - "Life Insurance" or "Life Insurance Michigan"

I have currently been including the GEO in the Keywords and my customer is asking why.

I am able to do the obvious Google and AI search inquiries, but I was hoping for real world experience from our Climber community.

Thanks.

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