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High Tea is happening in 5 days
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Welcome to Clief Notes. Here's where to start.
1. Watch the intro video and introduce yourself in the intro post here 2. Start with The Foundation (free course). Concepts, folder architecture, prompting framework. Everything else builds on this. 3. Check in at the bottom of each lesson. Polls, discussion posts, other members working through the same stuff. Use them. 4. When you're ready to build real things, move to Implementation Playbooks (Level 2). When you're ready to build your own tools, Building Your Stack (Level 3). 5. Post your work. Ask questions. Help others when you can. What are you here to build?
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🇬🇧 GOOD MORNING FROM LONDON! 🇬🇧
Jake and I made it across the pond. We're here for London Tech Week all week. We got invited out for this one, which still feels surreal to type. We've got multiple pitch slots in front of investors over the next few days to talk about what we're building at Eduba and where this community is headed. Big moments lined up. Big rooms. Big swings. 🚀 If you're at the conference, DM me! Would genuinely love to meet anyone from the community in person. We'll be all over the Techscaler booth and floating between sessions. Even if it's just a hello and a handshake, hit me up. 🙏 And if you've got a second, send some good energy our way this week. We're about to walk into some rooms that could change the trajectory of what we're building. Wish us luck. Light a candle. Whatever your version of that is. We'll take all of it. Now to the real reason you're here. 👇 ---- 👇 🏆 7-DAY LEADERBOARD WINNER: @Bas Rosario 🏆 🔥 Bas just won it AGAIN. Back-to-back. Last week he won as a Premium member and we converted him to free Premium for life. This week he's already Premium for life, so we're bumping him up. ✨ Free VIP for life. ✨ The Drawing Room. High Tea. Bespoke folder builds with Jake. All of it. Forever. No charge. ---- ⏰ The 7-day clock just reset. Next Monday we crown the next winner. Could be you. 🎯 How it works: - 📝 Post bad ass stuff - 💬 Help people in the comments - 🛠️ Share what you're building, what's working, what's breaking - ❤️ Engage with other members' posts The leaderboard tracks all of it. Whoever sits at #1 next Monday wins. ---- 🎁 The prize, depending on where you're at: 🆓 Free member? You get lifetime Premium, free ⭐ Already Premium? We convert your Premium so you stop paying 👑 Already VIP? We convert your VIP so you stop paying Either way, you stop paying. Forever.
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🏆 WEEKLY COMP #7: THE OPERATOR 🏆
🎟️ PRIZE: FREE SEAT IN THE LYCEUM 🎟️ Pick your cohort. Technical, Business, or Creator. Your call. ---- 🇬🇧 We're back. Good morning from London. 👋 Thanks for the patience last week. Jake and I needed a few days to breathe before London Tech Week kicked off, and you all responded with nothing but support. We don't take that for granted. Now let's get back to building. ---- 📋 THE CHALLENGE Build a folder-based AI operator that handles ONE operational workflow end-to-end. You pick the workflow. This week's deliverable is one operator folder that someone could drop into a Claude project and use to handle a real business workflow without babysitting. ---- 🎯 PICK YOUR WORKFLOW The workflow is yours. Pick something specific. Pick something you'd actually use. A few sparks to get you thinking: - 🎫 Customer support triage (which tier handles this ticket?) - ✅ Content review and approval - 📨 Lead intake and qualification - 💸 Refund request handler - 🤝 Partnership pitch evaluator - 🎙️ Podcast guest pitch sorter - 💼 Freelance project intake - 📄 Resume screen for one specific role - 📅 Meeting request triage (book, decline, delegate) The more specific, the better. "Customer support" is too broad. "Refund request triage for an ecommerce store doing under 200 orders per month" is right. 📎 If you want a fully written client brief as a reference, the attached PDF walks through one example. Don't build the example. Use it as a template for how to think about scoping your own operator. ---- 🗂️ THE METHODOLOGY If this is your first comp, welcome. Here's what you need to know: This week (and every week) you're learning interpretable context methodology. Folders as architecture. Each file does one job well. Your operator is a folder with five things: - 📄 identity.md (who the operator is and what workflow they own) - 📐 rules.md (the decision logic: criteria, edge cases, escalation rules) - 💬 examples.md (decisions in action, including at least one edge case) - 📚 reference/ (checklists, templates, rubrics) - 📖 README.md (how to use it)
It's Hard Keeping Up with Curtis
After watching @Curtis Hays series "Systems Worth Amplifying" Here’s the latest systems upgrade I’m running: a stacked Marketing Council that delivers maximum strategic and tactical value with minimal token burn. The Core Concept Using ICM (Interpretable Context Methodology) as the foundational layer for Hermes and Pi agents. Clean folder structures, markdown context, and persistent files keep everything interpretable and framework-agnostic. NotebookLM serves as the knowledge refinery: it ingests full books, frameworks, and top ideas from a host of marketing experts (Vaynerchuk, Godin, Cialdini, Donald Miller, Berger, Ries/Trout, and more). It distills them into structured, high-signal outputs — principles, tactics, quotes, integrations, and ready-to-use skills. Hermes acts as the persistent orchestrator / “CEO” soul — handling long-term memory, brand modeling, ICM-based context, and the self-improving learning loop. Lightweight Pi (Pi-mono) agents function as specialized council members — each embodying one expert or role with pre-loaded, distilled knowledge. How the Council Works 1. Feed the system your campaign/topic/brief. 2. Hermes routes it to the relevant Pi specialists using ICM context. 3. The “council” roundtables: each specialist contributes from their domain (attention & execution, tribes & permission, persuasion, storytelling, virality, positioning, etc.). 4. Hermes synthesizes the debate, resolves creative tensions, and delivers a highly optimized final result with clear rationale from the stack. This turns static expert knowledge into a living, collaborative marketing brain that compounds over time. Why It Delivers Maximum Value at Minimal Tokens - ICM keeps context clean and interpretable (no bloated prompts). - NotebookLM preprocessing means agents get distilled essence, not raw books. - Narrow Pi specialists + smart delegation = tiny per-agent contexts. - Hermes learning loop turns repeated wins into reusable ICM skills.
It's Hard Keeping Up with Curtis
Revamping my company focus, site rebuild. Thoughts, please.
I rebuilt my site today with the focus on folders over agents. It's geared toward providing the workflows for businesses. Not sure if this is allowed here, but I'm sharing anyway. Take it down if it breaks any rules. So many great minds here, so I thought it was worth risking criticism or advice on how to improve. Perhaps it will give you ideas for your own site. Check it out: optimarketai.com
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Jake Van Clief, giving you the Cliff notes on the new AI age.
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