@Ry Mac Cold calling strangers from Google is a low-yield grind. Most people won’t pick up an unrecognized number, and even if they do, you’ve got no credibility and nowhere to send them. A website, a short case study, or even a one-pager gives them something to check after the call. Without that, trust dies in 20 seconds. If you’re going to do outbound, in-person is usually better than the phone: knock, introduce yourself, ask about the actual bottleneck, leave a simple leave-behind. Same loop Ry described (pain → offer → close → deliver → referral), just with a face attached so they remember you. Still start with diagnosis, not tools. Don’t sell folders or workflows. Sell “this report that used to take your team 6 hours now takes 12 minutes.” That’s what gets the yes.