How To Sell ICM Folder Structure To SMB's

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In 2021 and 2022 I was selling conversational ai (about $12,500 90 day pilots) to business with high value clients (think lawyers, HVAC, RE, mortgage brokers, etc)

The thing that you have to take into account is the customer's awareness ladder (Eugene Schwartz) and you have to figure out a way to get them to most aware.

I saw the other day

@Leonard Dauksza

mentioned being out in Seattle, networking with large tech type companies and they didn't even know what ICM was...

They're unaware.

His messaging needs to start by moving them up the framework.

If large tech companies are, what do you think SMB's are?

I explain the difference in what

@Jake Van Clief

is doing, who he is selling too, and reframe it so you can sell it to small businesses.

it's 2 different ponds that we're playing in.

Unless you're an MSP already with clientelle, or an agency that has client's trust you earned, you need to come over to this pond...it's nice a warm here.

In anything you're doing, just understanding the customer's journey will help you in your own marketing systems.

I teach you how to get the business owner asking you about ICM the same way I do and did in 2021 2022 when "conversational ai for sales" was only being ran by 1 company. You learn to gain trust and make some extra scratch on the way (woosender.com still a company today).

Let me know any questions or comments below...

If you want to learn more topics on sales and marketing so that you can do better there, and very basic ICM builds and stuff:

My skool: https://skool.com/buildmarketclose/about

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How To Sell ICM Folder Structure To SMB's