The real breakthrough I had on a 1:1 call: stop doing more and start doing it in the right order
I jumped on a 1:1 call recently and I walked away with a reminder I think a lot of beginners need to hear.
It wasn’t about finding a new product. It wasn’t about writing “better hooks.”It wasn’t about posting more.
What I learned is this:
Most people don’t need more things to do.They need things to feel simpler, and they need to know the next step.
On that call, it hit me how often people drop off because they feel confused or alone, not because they’re lazy or not trying.
And once I saw that clearly, it changed how I think about content, selling, and support.
Here is what we covered
1) Funnels don’t usually fail… they just go silent at the wrong moment
Most people don’t want to be “sent to a system.”They want to feel escorted.
If someone feels alone, confused, or unsure, they don’t push forward.They exit.
Your job is to reappear as the guide exactly where trust wobbles.
2) Most conversion gaps aren’t traffic problems
Here’s the hard truth:
The difference between 2 sales and 9 sales is often not more views It’s fewer unanswered questions.
More traffic doesn’t fix confusion. It just sends more people into the same leaky moment.
3) Selling starts before the offer and continues after the video
This reframes everything:
- social media isn’t for selling
- videos aren’t for closing
- pages aren’t for convincing
They’re for preparing belief.
Buying happens when enough emotional and logical friction has been removed.
4) Beginners don’t want funnels, they want safety
If you lead with words like:
you can lose beginners instantly.
What they’re really asking is:
“Will I get ripped off?”“Will I be abandoned?”“Will this work for someone like me?”
When you answer that, you build trust fast.
5) People don’t buy information… they buy not being alone
People aren’t against learning.
They’re against paying and then feeling like:
“Okay… now what?”
Support is the invisible feature everyone wants but nobody markets properly.
6) Your content doesn’t have to be chronological, it has to be honest
You don’t need a perfect story arc.
You scatter puzzle pieces:
- your beliefs
- your standards
- your little wins
- your lessons
- your values
And over time, people assemble the picture.
Trust builds cumulatively, not in order.
7) Hooks get attention, depth builds buyers
Hooks = attentionDepth = loyaltyLoyalty = sales
Most people burn out chasing hooks because they never learned how to hold attention across weeks.
Depth is what makes the business feel stable.
8) The worst place is “almost making it”
This one stings, but it’s real:
- zero income = freedom to experiment
- a little income = fear of breaking what’s working
So people stall.
They stop improving because they’re scared of ruining momentum.
This is where a guide matters most, because you need clarity when fear gets loud.
9) The product becomes irrelevant once your authority is built
Once you’re positioned as the trusted guide, you’re the constant.
Offers come and go.
You stay.
That’s real leverage, and it’s what stops you feeling like you’re starting over every month.
10) People don’t fail because they move too slowly
They fail because they rush the wrong outcome.
They try to compress:
And then they wonder why it feels hard.
The right support slows you down just enough to stop panicking… and that’s what makes you faster long-term.