A few weeks ago, I had a simple idea.
What if women building businesses and navigating midlife didn’t just scroll and comment…
What if they wrote to each other?
This month inside The Shine Lounge, I matched women one-to-one for the first round of our handwritten Pen Pal Exchange. Monday, I sent the matches.
I paused before pressing send.
It felt small.
It felt simple.
It felt bigger than I expected.
Within minutes the reactions started rolling in.
Wide eyes.
Happy dances.
One dramatic fainting GIF that made me laugh out loud.
They weren’t polite responses.
They were excited.
And I felt something I didn’t expect.
Not “it worked.”
But “this matters.”
In a space where we’re all building visibility, strategy, growth…
Something about slowing down and writing a letter landed deeply.
The first round is underway.
If you’d like to be part of future exchanges, I’ve opened a simple registration page so women can join between rounds.
If handwritten connection feels like the antidote to algorithm fatigue, come take a look.