1h • Communities
Instagram led me to burnout
So I created a 217K+ followers LinkedIn company page and a 2K Skool group instead.
I spent years doing everything Instagram asked.
Static posts, carousels, (multiple) stories I didn’t want to make.
Hours creating Reels.
Hours consuming 💩
Watching numbers that never translated into anything predictable.
Reach was inconsistent, leads random. Every week everything starting from zero.
It was not for me.
Then I found LinkedIn.
Text. Arguments. Ideas.
No dancing or performing.
No camera.
It felt like mine.
So I built a Company Page around a specific problem — how to get a job abroad.
Not as a person, no personal brand. Faceless.
Just a clear need and content around it.
Years later I found Skool.
Then I found Skool.
And I understood something I couldn’t unlearn:
Social media is just the door.
Skool is the room where everything actually happens. The place where members stay, execute, and come back.
Not because of an algorithm, but because of infrastructure.
That community grew to 2K+ members and counting. It already runs without me posting every day.
Now I’m building the next one — Invisibl3 — from zero, in public, with anyone who wants to build alongside me.
Do you feel overwhelmed on using Instagram for selling your expertise? Yes, no?
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Instagram led me to burnout
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