If you're building a business alongside a job...

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...and you're not tracking your progress, this is for you. I have a senior leadership job, two kids under nine and about 15 hours a week to build something of my own.

So I run my business like a series of experiments - one specific action, tracked daily, every number reported publicly.

This is Video 2 in my current experiment: one YouTube video a week for 30 days on a channel I hadn't posted on in 7 months.

In this one I share the 3 numbers every side business owner needs to track but most don't. Not vanity metrics. The ones that actually tell you whether your business is moving or just busy.

If you're putting in the hours and still not sure if it's working, this is the video.

The full experiment data, frameworks and behind-the-scenes live in my free Skool community From Job to CEO: The Experiment.

Come in, watch the build, run your own experiments alongside mine.

▶️ Video 2 here if you want to watch

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If you're building a business alongside a job...