I Broke My Own Rule On Purpose · the skool CLASSIFIEDS

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I Broke My Own Rule On Purpose

I almost titled this post:

"You're Never Going To Believe What I Found..."

And that's exactly the problem. 🤦‍♀️😂

This week I've been reviewing post titles from the Classifieds while preparing for Friday's workshop. I thought I was looking for an angle problem. I wasn't.

📍 Would You Be Interested?

📍 Looking for Feedback

📍 Quick Question

📍 Oh look who I saw

None of these are bad titles are bad in theory. They stop the scroll. They are short enough to be fully read in notifications. In fact, most of them probably worked exactly as intended for the people they were written for.

But they don't work for discovery.

𝗤𝘂𝗶𝗰𝗸 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻

Google says: You do the asking here... go ahead... of course you can

𝗪𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗯𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱?

ChatGPT says: in what?

The problem isn't the title.

The problem is the environment.

We're still writing for a feed when we're posting on a platform that can be searched, indexed, retrieved, and discovered long after today's notifications disappear.

And I think a lot of us are accidentally leaving opportunities on the table because of it.

We'll unpack it inside Build Your Public Authority this Friday.

And yes, the irony is not lost on me.

This post was intentionally written for the feed. A month from now, it won't be discovered, indexed, surfaced, or found by anyone who wasn't already here.

I figured one post was worth sacrificing for the lesson. 😉

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I Broke My Own Rule On Purpose