Apple is facing challenges in revamping Siri for the era of generative AI. According to Bloombergās Mark Gurman, a fully modernized, conversational Siri wonāt debut until iOS 20 in 2027. However, an updated Siri with "two brains"āone handling basic tasks and the other using AI for advanced queriesāis expected in 2026. A more immediate update integrating Apple Intelligence features is rumored for May 2025, with a preview of "LLM Siri" at WWDC in June.
PRISM Insights:
This delay highlights Appleās cautious approach to AI, a stark contrast to the rapid advancements from OpenAI and Google. While Appleās tight integration with its ecosystem gives it a strategic edge, waiting until 2027 to deliver a truly AI-powered Siri could risk losing ground in the AI race. For entrepreneurs, this signals an opportunityāwhether in voice AI startups, AI productivity tools, or even bridging the gap between Appleās slower AI rollouts and user expectations. The question is: Can Apple afford to play the long game in an industry moving at lightning speed? š Read More