Quick AI reality check. New stats worth knowing:

2d • SEO

Over 70% of searches now end without a click because users get answers directly from AI summaries• ChatGPT, Gemini, and Perplexity don’t rank pages. They synthesize from sources they trust• Pages with clear structure (headings, FAQs, summaries) are far more likely to be cited by AI• Long content alone doesn’t win. Clarity + organization does• Businesses optimizing only for classic SEO are already behind AI search behavior

The takeaway:

AI doesn’t care how clever your copy sounds. It cares about how understandable and referenceable your content is.

This is why structure matters more than ever.

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