Alexa 2.0: Amazon’s AI Makeover

Amazon is set to unveil a major AI-powered upgrade to Alexa on February 26, marking the biggest revamp since its launch. The new generative AI version will allow multi-turn conversations and even take actions on users’ behalf. Initially free for select users, Amazon may later charge $5 to $10 monthly. With over 500 million Alexa-enabled devices in circulation, the tech giant is banking on this upgrade to turn the struggling voice assistant into a revenue driver. However, challenges like AI "hallucinations" and delayed rollouts have raised concerns.

Prism Insight:

Amazon's Alexa reboot isn’t just an upgrade—it’s a strategic pivot. By shifting toward AI-powered conversational abilities, Amazon is betting big on monetization and deeper integration into daily life. But with competitors like OpenAI and Google leading in AI, Alexa’s future hinges on whether it can truly become more than just a glorified kitchen timer. Read More

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