Assignment 3: The Income Illusion Assignment as an investor

Assignment #1: My biggest takeaway is I am not alone to realize that more patients and more hours in the clinic will generate more profits. Yes it does generate more revenue but conversion to profit is a very far away.

Assignment #2: My biggest concern/challenge is how does a cash-based offering compete in a market where customers are under the impression that insurance covers everything a PT practice delivers? How do you generate a value-added service without being overshadowed by insurance pressure?

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