🔥 Vision attracts believers. A client said he couldn’t stop watching Chris: impressed by the work, the results, and the story behind it all. When someone looks at what Chris is building and says, “You’re going to be a billionaire… you’ve got it here and you’ve got it here,” that’s impact you can’t fake. Because when your mission is real, people feel it. And when people feel it, business follows. 💨

🔥 Consistency builds trust. Chris breaks down why he’s kept his Zätix lineup steady: just four strains, same core flavor profiles, same experience every time. Because when your customers come back, they shouldn’t be guessing what they’ll get, they should know it’s fire. Every. Single. Time. 💨

Chris shares what it really takes to build a long-term brand, one that’s not just about the hype, but about vision, culture, and consistency. Start local. Grow nationally. Go global. Step by step. 💪

In this Q and A moment, Chris talks about the real transition many growers and founders face when moving from informal operations to building a legitimate cannabis business. He shares that the shift is rarely instant or easy. It is not about overnight wins, but about playing the long game. The real opportunity comes from creating sustainable systems, building store by store, and thinking in terms of consistent growth instead of short term gains. The biggest lesson? You do not need to burn everything down to level up. You move smarter, reduce risk, and build something that can scale legally and predictably over time. 👉 Are you thinking short term wins or long term structure right now?

In this conversation, Chris breaks down why music and cannabis work so well together and why artists have a natural advantage when building a brand. With a background in the music industry, he treats his cannabis brand the same way a rapper treats their career. He explains how the marketing overlaps completely. The same energy you put into shows, merch, meet and greets, and building a fan base can fuel your cannabis brand too. If you are already creating music, you can bundle everything together, promote both at the same time, and build multiple revenue streams without doubling the work. The message is simple. If you are an artist, lean into what you already do well and let your brand ride with you! 👉 Which part of your creative work do you see connecting naturally with your brand?