The #1 mistake I made when starting out? Chasing a license instead of building a brand. I dropped $1 million since 2018 before realizing the most powerful cannabis companies don’t own the product, they own the story.

I would like to share alittle bit of my experience with the gold package . 11 months ago I was confused and frustrated about what my next step was gonna be . I’ve been growing for over a decade and felt I needed to get into licensed market but had no idea where to start . Even with having many many friends in the industry , they still couldn’t give me the answers I was looking for . Chris and Cannabiz academy have given me everything I was looking for and more . I’ve have applied everything Chris has taught me and I just signed my licensing deal last week and will be in stores in January . On top of that all the introductions Chris has given me has put me from struggling cannepranuer to plugged in with the best in the game . It’s amazing being introduced to people and starting to work right away without having to build up a relationship because you know if Chris introduced you than they are solid to work with . I am not finished but I keep telling everyone if you are serious about your cannabis business and this is what you want to do as a career than you need to talk to Chris and get your brand on the path to success . I’m gonna share some of my previous 8th bags and my new current and compliant 8th packaging . Cannabiz academy is not just Chris , it is a team of people that care about your brand and work for you like they work for Chris’s own brand .

In this Q&A clip, Chris breaks down a hard truth most operators learn too late: even the best flower won’t sell itself everywhere. You might be winning in one location, selling out at premium pricing, but that doesn’t mean your brand is actually connecting with your target market. This isn’t about luck or temporary monopolies. It’s about building a brand that survives competition, scales beyond one city, and stays relevant as the market evolves. Real brands aren’t built on flukes. They’re built on systems, strategy, and experience.