In this Q&A moment, Chris breaks down a dangerous assumption: that good product alone guarantees long-term success.
You might be selling out in one city, charging premium prices, and dominating your local area, but that doesn’t mean your brand is actually strong.
Real brands aren’t built on monopolies or luck. They’re built on positioning, strategy, and understanding how people actually discover and choose you.
This is the difference between a hot product… and a scalable business.