Why Great Product Alone Isn’t Enough to Build a Cannabis Brand

In this Q&A clip, Chris breaks down a hard truth most operators learn too late: even the best flower won’t sell itself everywhere.

You might be winning in one location, selling out at premium pricing, but that doesn’t mean your brand is actually connecting with your target market.

This isn’t about luck or temporary monopolies. It’s about building a brand that survives competition, scales beyond one city, and stays relevant as the market evolves.

Real brands aren’t built on flukes. They’re built on systems, strategy, and experience.

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