After 100+ deals, one thing still frustrates me — seeing great founders walk away with less than they deserve.
I’ve spent the last two decades buying, selling, and advising companies.
I’ve seen it all — the triumphs, the tears, and the quiet regrets.
Some owners build incredible businesses… but sell too early.
Others hold on too long and lose momentum.
And far too many never understand how buyers really think — until it’s too late.
That’s why I wrote Built to Sell Well.
It’s the playbook I wish every founder had before sitting across the table from a buyer.
It’s not theory — it’s 20 years of lessons from real deals:
- How to position your business for maximum value
- How to attract serious, qualified buyers
- And how to negotiate from strength, not stress
If you’ve ever wondered “What would it take to sell my business well?” — this book was written for you.
Built to Sell Well is out now.
Order your copy here