The Most Common Founder Mistake (and How to Avoid It)

Here’s the #1 mistake founders make when thinking about an exit:

👉 Waiting until they’re ready to sell before preparing.

By then, it’s often too late to:

- Clean up the financials

- Reduce customer concentration

- Position the business strategically

- Build competitive tension

- Maximise valuation

The founders who win start 12–24 months ahead.

That’s when we can:

✔ Reposition the business

✔ Build a buyer list

✔ Run a competitive outreach process

✔ And secure 5+ qualified offers

If you want the 10-point checklist we use to assess readiness, comment Checklist below.

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