๐Ÿ“š Resource of the Week: Etsy
We've talked about Etsy before as a place to sell, but today I want to show you that Etsy is so much more than just a marketplace.
If you have a product, an idea you're still figuring out, or a business that's already running....etsy can give you information about your market that would otherwise take months to figure out on your own.
Here are three ways to use it this week.
  • Use it to validate your idea. Search for your idea on Etsy and see if people are already selling it. Shops with hundreds or thousands of sales are not competition to be scared of, they're proof that people are actively buying. A busy market means demand exists. Your job is to find the gap within it.
  • Use it for pricing research. Find products similar to yours and study what the top sellers are charging, how they describe their products, what their reviews say, and what customers keep asking for. This is completely free market research that tells you exactly what buyers value and what they're willing to pay.
  • Use it as an additional sales channel. If you already sell a physical or digital product, Etsy puts you in front of a different audience entirel, one that is already searching and ready to buy without you having to convince them.
Head to etsy.com and explore this week ๐Ÿ”ฅ
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Oyin Babatunde
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๐Ÿ“š Resource of the Week: Etsy
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