The second copywriting principle is... Power words. Words that resonate. Words that evoke. Words that grip. Each market has its own power words. Power words ain't about showing off your vocab. It’s all about having your audience pay attention. Here's why power words are essential: 1. Attention-Grabbing: Power words draw the reader in, making them more likely to read and engage with the content. 2. Emotionally Resonant: They trigger emotions, strengthening the audience's connection. 3. Enhanced Persuasion: Power words enhance the persuasive power of the content by evoking emotions and resonating with readers. 4. Brand Connection: They can help convey the essence or value of a product, service, or idea, thereby strengthening brand identity. Personally, I don't call the following power words: "Unlock, Free, Ultimate, Guaranteed, Exclusive." The reason is simple: They are overused. So I prefer using Industry-Specific Power Words. Different markets and industries may have their own set of power words that resonate strongly with their particular audience. For instance: - In Fitness: Transform, energize, vitalize, etc. - In Technology: Innovate, streamline, optimize, etc. - In the Law (Legal) Industry: Integrity, trust, justice. They make much more sense when you see them in context. But imagine using the word Free in the Legal industry. Eg: “Free Legal Counseling.” Sounds like you're going to jail, right? So it's best if you use industry-specific power words. Anyway that's all for this principle. Like this post and leave a comment if you want the third (and most important) copywriting principle!

If you're looking to market your business for free or want to invest in ads - here’s a list of the best social platforms to help drive traffic to your website and get more sales: YouTube 📹 YouTube is a goldmine for creators, offering both short-form (YouTube Shorts) and long-form videos. It’s perfect for tutorials, educational content, vlogs, and product reviews. You can make content yourself to funnel people to a service or a product. You could run ads or buy partnership/review from influencers. As a little bonus, you can monetize through ad revenue once you hit 1,000 subscribers and 4,000 watch hours. YouTube has built-in SEO + videos rank well on Google, which gives you long-term traffic potential. It’s a slow grind but pays off big once your channel picks up momentum, so keep posting consistently. Pinterest 📌 Pinterest is a visual playground. You post photos or videos and add a link, which means your whole pin becomes a link. Probably the greatest one for driving traffic to your website or e-commerce store. Users are spenders as well, so high-quality organic traffic comes directly from Pinterest. If you know how to design eye-catching pins, it's time to post. The platform thrives on images and infographics, and with the right keywords, your pins can stay relevant for years, which means slow but steady traffic. This is where the money’s at. Instagram 📸 Instagram thrives on Reels and Photos. You either announce your link or product in the content, or you funnel your followers through Stories. They don't pay you for the content you post (unless you get into their Creator Fund), but it's a must-have to build a following. This can later be monetized through brand deals, product sales, or affiliate marketing. Instagram’s algorithm favors consistent posting and high engagement, so the key is getting creative with your content. TikTok 🎵 TikTok is all about viral short-form videos and it's a fast-track to getting your brand noticed if your content hits the right note. TikTok only pays creators in certain countries (USA, Japan, Korea, France, Brazil, and Germany) through its Creator Fund once they reach 10,000 followers and 100,000 video views in the last 30 days. The real power here is in brand awareness and the potential to reach a massive audience quickly. Play to trends and make your videos shareable—that’s how you win on TikTok.

You don’t need a big budget — just a clear idea, a simple solution, and the drive to start small and grow smart. 📌 Tip:Find a problem → Offer value → Test fast → Improve based on feedback. 👇 What idea are you working on or thinking about?Let’s help you shape it! #BusinessIdeas #StartSmall #SkoolCommunity #LearnByDoing