What Is Skool? (community platform review)

For most users, it's a place for learning and networking in very specific niches.

For others, it's a place for earning and building communities.

Skool is similar to Facebook and similar to Reddit and yet it's completely different.

There's lots of communities - some are free, some are paid (gaming, fitness, money, AI, etc)

This makes it an ideal solution for businesses, educators, and influencers who wish to build an audience, monetize content, sell digital products, or offer coaching programs. Guru paradise?

You don't need to have an existing audience - there's SEO possibilities and communities also benefit from getting free users through skools discovery page.

Pros of Skool Communities:

There's multiple ways to make money, not only for community owner - it's members as well.
Thanks to skools 'dicovery' feature, you can get members from existing communities and users, people tend to flock around which means organic growth for those that have an existing group.
Skool has features that help improve users interaction with gamification, boards and events.

Cons of Skool Communities:

While skool has cool features, it comes at a cost - $99/month (14 day free trial), might be a barrier for smaller businesses.
New users might find the platform complex initially, with many features to discover it takes time to learn and navigate effectively.
You will have to make updates and manage the community to keep things engaging all while keeping out villains that preach about "dropshipping".

How to make money using Skool?

Start a paid community: (this is an affiliate link, keep reading for more info)

This involves charging people for access to your Skool community and courses. For more monetization options you can leverage sponsored content, affiliate marketing, consulting, and one-time course sales.

Start a free community:

This means offering free access to your Skool community and courses, even to non-members or non-users of the platform (useful for SEO). Free Skool communities are often used as a "funnel," where you provide valuable free content to attract and guide people into joining your paid group. Free communities are also monetizable from sponsored content, affiliate marketing, consulting, and one-time course sales.

Steal a community:

Find someone with a large following (100k+), pitch them the idea of having a Skool page, and offer to build and manage their community for a profit. You can implement all the previously mentioned monetization strategies to maximize profitability.

Skool’s affiliate program:

Two ways of affiliate marketing with Skool:

Refer someone who starts a paid community, you earn 40% of their subscription every month -for life. (40% of 99$ = 39$/m)
Bring a new member to a paid community, you earn 10-50% - your commissions stack as long as your referrals stay subscribed.

→ A community charges $100/month.

→ If the affiliate commission is 50%, then the referrer should earn around $50 per month per signup.

→ The group owner keeps the remaining 50%.

Are Skool communities worth it?

Skool is growing rapidly, with thousands of communities, millions of users, and multiple ways to make money. The COVID-19 pandemic has accelerated the adoption of online learning globally - love it or hate it but this trend will continue to trend as technology advances.

If you want to build a community or monetize your knowledge, Skool might have the tools to do it.

More information around communities can be found in the Classroom with free AI tools & more

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