Quick question for agency owners & business builders
Before you build anything (AI, automation, systems, products) who usually handles the requirement-gathering part?
I’ve noticed that a lot of projects don’t fail because of bad tech…they fail because the problem wasn’t clearly defined upfront.
From a Business Analyst lens, this “middle layer” is where:
  • Initial ideas get unpacked into what’s actually needed
  • Grey areas are clarified early instead of during development
  • Assumptions get challenged before they become rework
In my recent work around AI and automation, I keep seeing the same pattern:
Teams jump straight to tools, models, or workflows and only later realise they solved the wrong problem or missed key constraints.
I’m curious to learn from this community:
  • Do you handle requirements internally?
  • Is it the founder, the dev team, the client, or no one explicitly?
  • What’s been the biggest issue you’ve faced when this step is skipped?
genuinely interested in how others approach this.
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Luvuyo Khanyile
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Quick question for agency owners & business builders
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