Quick question for agency owners & business builders
Before you build anything (AI, automation, systems, products) who usually handles the requirement-gathering part? I’ve noticed that a lot of projects don’t fail because of bad tech…they fail because the problem wasn’t clearly defined upfront. From a Business Analyst lens, this “middle layer” is where: - Initial ideas get unpacked into what’s actually needed - Grey areas are clarified early instead of during development - Assumptions get challenged before they become rework In my recent work around AI and automation, I keep seeing the same pattern: Teams jump straight to tools, models, or workflows and only later realise they solved the wrong problem or missed key constraints. I’m curious to learn from this community: - Do you handle requirements internally? - Is it the founder, the dev team, the client, or no one explicitly? - What’s been the biggest issue you’ve faced when this step is skipped? genuinely interested in how others approach this.