How AI can ruin your outreach · Brendan's AI Community

How AI can ruin your outreach

When I first started cold email for my AI automation agency, I thought personalisation just meant mentioning something from their LinkedIn or website.

But after a while I realised everyone else was doing the exact same thing.

If you’re automating outreach with AI, chances are hundreds of other people are pulling the exact same LinkedIn data and using the exact same type of openers.

So even though the email looks “personalised”, the prospect has probably already seen something similar 10 times before.

What actually started getting me replies was finding information people weren’t expecting me to know.

So I put together a quick guide breaking down how I approach research and personalisation now so your emails stop sounding like every other AI-generated cold email in their inbox.

You can access it here, hope it helps 👍

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