SOTD: Venetian Blue by The Merchant of Venice

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Crisp, clean, and quietly confident. Venetian Blue opens with fresh citrus and aromatic brightness, then settles into smooth lavender and herbs with a soft woody, musky drydown. It’s refined and professional without trying to be loud.

Despite the comparisons, this is not an Aventus-style scent. No pineapple, no smoke, no birch. It fits much closer to elegant blue fragrances like Bleu de Chanel or Dylan Blue, but with a subtle Italian touch.

Notes: fresh citrus, aromatic herbs, lavender, woods, musk

Longevity: 7 to 8 hours (My experience)

Sillage: moderate, clean, and office-friendly

A classy, everyday blue that feels put together and mature. Not a dupe, just a well-crafted gentleman’s scent but I can see the comparison.

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