NEW ASAD FLANKER · Brotherhood Of Scent

NEW ASAD FLANKER

Lattafa Asad Polar.

I came across this new Asad flanker in Fragrantica.

It's a fresh, aromatic and woody interpretation of the popular Asad fragrance collection.

1. Fragrance concept -

Lattafa introduces Asad Polar as a fresher and lighter direction for the Asad collection. Inspired by snowy alpine mountains, it captures the contrast between icy freshness, adrenaline, calmness and controlled masculinity.

Unlike previous Asad releases, which lean towards warm, dark and amber-heavy scents, Polar offers a fresh fougère-fruity character.

2. Main fragrance notes -

• Top notes: Blackcurrant, mandarin, artemisia, violet leaves and nutmeg.

• Middle notes: White lavender, Cashmeran and frozen pineapple.

• Base notes: Fir balsam, dry amber and cedarwood.

Its three signature accords are frozen pineapple, artemisia and fir balsam, creating a combination of juicy fruitiness, green aromatic freshness and cool woody depth.

3. Perfumer and inspiration -

Created by IFF perfumer Paul Guerlain, who drew inspiration from his skiing experiences.

The fragrance aims to capture the intensity of mountain landscapes, crisp frozen air, adrenaline, tranquillity and the feeling of being connected to nature.

4. Bottle design and launch date -

• Size: 100 mL / 3.4 fl oz.

• Design: Elegant ivory bottle with chrome metallic accents and the signature Asad medallion.

• UAE-exclusive launch: 1 November 2026.

• Global launch: 15 November 2026.

Overall impression:

Lattafa Asad Polar represents a new, fresher chapter in the Asad collection. It combines fruity freshness, green aromatics, lavender and dry woods to create a modern masculine fragrance.

Rather than the usual dark, sweet and heavy Asad DNA, Polar appears aimed at fragrance lovers who prefer a cleaner, cooler and more refreshing scent while retaining a masculine woody character.

Asad Polar is the fresh, icy and aromatic side of the Asad family, inspired by the thrill and tranquillity of the mountains.

What do you think of this new flanker!?

Do we really need another Asad!??

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NEW ASAD FLANKER