After a solid nine hour wear, Oud by Aaron Terence Hughes has clearly proven it is not here to play. What started as a semi sweet, almost fresh leaning opening has transformed in waves throughout the day into something much deeper and more commanding. That progression is what makes it special. It is by no means linear. It evolves, settles, resurges, and then deepens again like a true resinous concerto.
At six sprays you were not just noticed, you were announced. Nuclear performance. Blow the doors off projection. And the fact that it is still pushing after nine hours speaks volumes about the quality and concentration. That oud backbone carrying the sweetness into a rich, resinous depth is exactly the kind of development oud lovers live for.
With that kind of evolution and beast mode performance, a re-rate to 9.75 feels more than justified. That is how a first impression turns into respect.
Sounds like ATH Oud officially earned its place in the heavy rotation.