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Is there an app or plug in I can add to my BoldTrail to cross post across different social media channels (i.e. Instagram, LinkedIn, GoogleBusiness)? I was able to do this on gohighlevel and lofty, but I haven't been able to figure out on Boldtrail. Thanks
2026 Real Estate Business Planning Summary
Key Takeaways from Verl Workman’s 2026 Planning Event (Designed for agents & team leaders to build their 2026 plan TODAY) 1. Start with LIFE, not business - First question in your 2026 plan: “What do I want my life to look like in 5 years?” - Build the business to SUPPORT the life — never sacrifice family, faith, fitness, friends, or fun for finances. - Define your “Freedom Number” (the net worth or annual passive income that lets you make every decision without money being the deciding factor). 2. Embrace the Pressure → Joy Cycle - Pressure is a gift — it’s the catalyst for innovation and growth. - The “messy middle” is where new habits and breakthroughs are born. - Joy is a daily practice, not a future reward. Find joy in transformation (helping clients), not just transactions. 3. Set STUPID Goals (not SMART goals) - S.T.U.P.I.D. = Strategic | Transformational | Unrealistic | Purpose-driven | Innovative | Dynamic - “Realistic” goals are for sandbaggers. Set goals so big that even failing feels amazing (“fail up”). - Example: $500k goal → instantly quadrupled to $2M just by changing the question. 4. Build FOUR Pillars of Income (each pillar must be able to hit 100% of your goal on its own) Classic Workman pillars (customize to your market): 1. Sphere / Top 50 + Past Clients (listings only) 2. Geographic farm or niche farm 3. FSBOs + Expireds + Circle prospecting 4. Agent-to-agent referrals (out-of-area agents) or Open Houses / Online leads / Paid leads → Focus 95% of your personal time on listings. Buyers are time-suckers. Every listing = 1.5–2 buyer sides + 6–8 leads/month. 5. The Math is Simple – Reverse Engineer Everything Example done live on stage: - Goal: $500k net → became $1.27M net in <10 minutes - Needed 65 closings → built 4 pillars that each deliver ~65 listings - Added buyer agents on tiered splits (40/60 → 50/50) → leader exits production and still nets $737k+ 6. Daily Success Habits = Predictable Greatness
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Help Us Level Up: Which BoldTrail Sessions Moved Your Business Forward?
I want to hear from you. As we plan next year’s BoldTrail Academy sessions, your feedback is critical. How has our weekly podcast and Zoom training supported your business? Which sessions delivered the most impact for you, and which ones did you bookmark to revisit? Your input helps shape the content, tools, and guidance we deliver each week so we can continue driving real results for your real estate business.
Top 25 Ways to Talk Better in Real Estate: Scripts for Conversions & Trust-Building
This condensed edition distills the full list to the 25 most high-impact tactics, prioritizing those that directly drive conversions (e.g., overcoming objections like price/timing stalls to secure offers and listings) while building trust through empathy, authority, and collaborative framing. Drawn from Yasar Ahmad's principles and integrated "Influence in Action" scripts, these emphasize outcome-anchoring, ally-building, and calm conviction to make "yes" feel safe and inevitable. 1. Frame Pricing Choices for Buy-In: "I've analyzed three pricing strategies: Option A is aggressive for quick sale and saves staging costs; Option B reduces risk with data-backed comps; Option C balances speed and max value—I recommend C to position you strongest in this market."Context: Persuading a seller on listing price.Usage: Establishes authority with guided options; overcomes "too low/high" by tying to their wins, converting to signed listings. 2. Pivot on New Comps with Outcomes: "Fresh comp data shifts my initial valuation—if we adjust now, we avoid 10% under-ask risk and hit your timeline faster."Context: Updating a buyer on shifting inventory.Usage: Builds trust via proactive expertise; creates urgency to convert showings into offers without pressure. 3. Define Their Home-Buying Win: "Before we tour properties, tell me what 'home sweet home' means to you and your family."Context: Initial buyer consultation.Usage: Fosters empathy and personalization; neutralizes vague objections, building trust for committed searches. 4. Facilitate Buyer-Seller Consensus: "I see competing needs here—like budget vs. location—can we map a compromise that works for everyone?"Context: Multi-party negotiations.Usage: Positions you as neutral guide; validates all voices to overcome family stalls, converting to joint contracts. 5. Uncover Hidden Hesitations: "I sense we're not quite synced on this neighborhood—walk me through what's on your mind."Context: Mid-showing buyer doubts.Usage: Encourages openness; turns unspoken fears into tailored solutions, rebuilding trust for offer progression. 6. Reframe Market Challenges: "This inventory crunch is tough, but it pushes us to get creative with off-market gems."Context: Low-supply frustrations.Usage: Shifts negativity to opportunity; overcomes "bad timing" with exclusive value, inspiring conversion urgency. 7. Validate Tough Questions: "That's a spot-on question about HOA fees—let's nail down the answer before we move forward."Context: Detailed buyer Q&A during tours.Usage: Builds likability by affirming skeptics; converts concerns to alignment, advancing to pre-approvals. 8. Secure Offer Consensus: "From our talks, the next move is submitting at $X with these contingencies—anyone spot an issue?"Context: Finalizing buyer offers.Usage: Gently assumes agreement; invites minor tweaks to seal deals, fostering trust in your guidance. 9. Gentle Listing Follow-Up: "Hope you're settling in well. Circling back on the staging chat from last week—your thoughts when you have a sec?"Context: Seller silence post-consult.Usage: Maintains warmth without pushiness; rebuilds momentum to convert consultations to exclusives. 10. Nudge Delayed Decisions: "Checking on your home search—life gets hectic! Anything I can pull to keep momentum?"Context: Buyers stalling on offers.Usage: Offers supportive value; overcomes "not ready" by providing fresh intel, driving submissions. 11. Credit Shared Insights: "Great point on schools—that echoes what I flagged earlier. Let me expand on top-rated options nearby."Context: Buyer idea overlap in consults.Usage: Reinforces partnership; builds trust through acknowledgment, converting input to collaborative shortlists. 12. Resource Request for Marketing: "If we allocate $5K to targeted ads now, we'll save $20K in extended holding costs and close 30% faster—can we approve this week?"Context: Asking sellers for budget on listing enhancements.Usage: Anchors to ROI outcomes; overcomes "no extra spend" with facts and urgency, converting to enhanced listings. 13. Value Justification: "This rate covers my full-service marketing and negotiation edge—I've closed 20+ in this zip code at 5% over ask."Context: Commission pushback.Usage: Ties fees to proven results; builds authority-based trust, converting negotiations to agreements. 14. Budget Objection Pivot: "Budgets are tight—I get it. How about a flexible close date or seller credits to ease in?"Context: Buyer affordability hurdles.Usage: Collaborates on alternatives; turns "too expensive" into feasible terms, closing on modified offers. 15. Spot Inefficient Processes: "These weekly open house recaps feel momentum-killing—let's streamline to bi-weekly with photos."Context: Draining seller updates.Usage: Validates shared pain; builds trust by optimizing efficiency, converting frustration to streamlined campaigns. 16. Flex Past Wins: "Last year, I sold a similar condo 15% over ask in 14 days amid rising rates."Context: Proving expertise in consults.Usage: Quantifies credibility; overcomes doubt with evidence, anchoring trust for higher listing commitments. 17. Gather Client Intel: "What's your go-to for spotting a forever home?"Context: Rapport-building discovery.Usage: Uncovers motivations casually; fosters likability and trust, tailoring pitches for higher conversions. 18. Proactive Market Updates: "Quick alert: New comp sold 5% higher—here's how it impacts your pricing, with tweaks by EOW."Context: Keeping sellers engaged.Usage: Demonstrates reliability; preempts objections, building trust to convert on timely adjustments. 19. Enthusiastic Upsell Practice: "Thrilled with our staging wins... let's discuss adding drone shots for a 10% faster sale."Context: Service expansions.Usage: Leads with shared successes; overcomes "extra cost" via ROI, converting to premium packages. 20. Specific Asks in Negotiations: "Aim for $5K credit on repairs, tied to inspection outcomes."Context: Vague concessions.Usage: Pins precise, outcome-tied requests; drives clear wins, overcoming ambiguity for faster closings. 21. Positive Denial Reframe: "Value your perspective—what steps do you see next for this counter?"Context: Rejected offers.Usage: Keeps positivity alive; rebuilds trust collaboratively, converting rejections to revised submissions. 22. Find Internal Champions: "Chat allies: 'What clinched your last buy—lessons for this?'"Context: Influencer buyers/sellers.Usage: Builds pre-meeting allies; amplifies internal advocacy to overcome group objections and convert. 23. Seek Refinement Feedback: "From you: One tweak to make this CMA irresistible?"Context: Proposal polish.Usage: Shows coachability; surfaces trust-building tweaks, converting feedback into objection-proof deals. 24. Avoid Competitor Snares: "Our edge? Custom comps—how's this stacking to your Q1 move goals?"Context: Rival agent mentions.Usage: Redirects to your uniques; reinforces tailored trust, differentiating to secure loyalty and conversions. 25. Admit Gaps and Pivot: "Not sure on that zoning detail—I'll confirm by noon, but here's a similar compliant listing meanwhile."Context: Knowledge blanks in consults.Usage: Humanizes with proactive follow-through; overcomes "unreliable" fears, converting gaps to strengthened rapport.
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Detailed Summary of Frank Klesitz's Marketing Ideas
🎯 Frank Klesitz's Real Estate Marketing Framework: A Complete Guide PART 1: DATABASE MASTERY - Reconnect & Reactivate Your warm database is gold—past clients, sphere of influence, and dormant leads. Here's how to unlock it: ✅ Round Up Contacts: - Export phone contacts ($4 app) - Download Google Contacts - Export from your CRM (suppress bounces/unsubscribes) - Combine into one master list (aim for 1,000+) ✅ Clean Your List: - Use NeverBounce (~$40) to verify emails - Set up proper email authentication (DKIM/SPF) - Use dedicated platforms like MyEmma ($100/month) ✅ The Reconnect Email: Write humble, educational content about market shifts (rates, inflation hedge). Include: - Home value tool links - IDX search access - Easy unsubscribe option (filters engaged contacts) - Low-pressure CTA: "Call if thinking of moving" PART 2: SCALE WITH SYSTEMS 🔄 Nurture Sequence (36+ Touches/Year): - Monthly market updates - Educational videos (ADUs, assumable mortgages) - Automated drips based on engagement 👥 Delegate Follow-Up: - Hire VAs/assistants for scripted outreach - Track opens/clicks, prioritize hot leads - Book appointments without personal dialing PART 3: ENDORSED NEIGHBOR MAILINGS The secret weapon: Have sellers mail 250+ neighbors announcing their listing and endorsing YOU. 📬 Process: 1. Pitch in listing presentation as value-add 2. Craft personal letter from sellers 3. Pull addresses (Remine/PropStream) 4. Mail via LetterPrinting.net (~$320) 📊 Results: 1-2% response rate (vs. 0.1% postcards) = 2-3 quality calls per mailing WHY IT WORKS: "Buyers are interested in the home, sellers are interested in the agent" - peer endorsements build trust faster than agent postcards. 🎬 BOLDTRAIL INTEGRATION (6-Part Action Plan): 1. Unify Database - Centralized imports, AI deduplication 2. Scrub Lists - Built-in validation, auto-suppress bounces 3. Launch Campaigns - Drag-and-drop emails, AI content generator 4. Automate Nurture - Behavioral triggers, 36-touch sequences 5. Delegate Tasks - VA scripts, calendar integration, dashboards 6. Neighbor Leads - Geo-mapping, response capture, auto-nurture
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