11d • General discussion
Mary Maloney- “You are not a realtor — you are the CEO of a media & marketing company that happens to sell houses.”
Mary delivered a master class presentation on how realtors can dominate their market and maximize every listing. There are my main takeaways:
Real estate is now 100% commoditized. The only way to dominate is to treat every single listing as a 5-sale engine through relentless, multi-touch, multi-channel marketing at every stage of the transaction. She proves this with 22+ years of bootstrapped results (≈150M/year volume) and constant A/B testing.
Her framework delivers 5 sales per listing by creating a self-reinforcing flywheel:
- The listing itself (sale #1)
- Buyer for that listing (sale #2)
- Neighbor seller leads (sales #3–5+)
- Neighbor buyer leads
- Database referrals & future repeat business
- Link to the documents and scripts: https://1drv.ms/f/c/8adac7fb11fecceb/IgDQujXbgJzvRYXhfBfLl5CtAbo73R1GjPZ9sRt3PswFrEI?e=WNlg23
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Mary Maloney- “You are not a realtor — you are the CEO of a media & marketing company that happens to sell houses.”
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