Mary delivered a master class presentation on how realtors can dominate their market and maximize every listing. There are my main takeaways: Real estate is now 100% commoditized. The only way to dominate is to treat every single listing as a 5-sale engine through relentless, multi-touch, multi-channel marketing at every stage of the transaction. She proves this with 22+ years of bootstrapped results (≈150M/year volume) and constant A/B testing. Her framework delivers 5 sales per listing by creating a self-reinforcing flywheel: - The listing itself (sale #1) - Buyer for that listing (sale #2) - Neighbor seller leads (sales #3–5+) - Neighbor buyer leads - Database referrals & future repeat business - Link to the documents and scripts: https://1drv.ms/f/c/8adac7fb11fecceb/IgDQujXbgJzvRYXhfBfLl5CtAbo73R1GjPZ9sRt3PswFrEI?e=WNlg23

How I change the state I’m from on my web page ?

Jeremy Larson shared with us how he is growing his business in 2026. Here are my top 7 takeaways from his presentation. Top 7 Business Tactics from Jeremy Larson's for Growing a Real Estate Business in 2026, the core focus is on practical, proven strategies for scaling a real estate business through consistency, relationship-building, and targeted lead generation. He emphasizes mastering three main pillars: *Open Houses *Sphere of influence *& Leads He stresses actionable, low-cost tactics that work in any market, avoiding distractions like chasing too many lead sources. I've distilled the top 7 tactics below, ranked by prominence in the talk, with key details, rationale, and implementation tips for your business. ONE: Master Open Houses as Your Primary Lead GeneratorOpen houses are described as the "purest opportunity" for interacting with buyers and sellers simultaneously, building skills, and creating a pipeline. Larson insists there's "no way to be a mega agent" without them. Rationale: They market you directly to motivated consumers, yielding buyer/seller leads without high costs. New agents should aim for 70+ per year to build momentum. Implementation: Treat it as a "pop-up shop"—use 15-20+ signs, host VIP neighbor-only previews (Friday 5-7 PM) with $25 gift card raffles for contact info. Start with open questions like "What brings you to the neighborhood?" to lower guards. Send personalized selfie videos post-event and set up MLS searches for follow-up. For weekdays, focus on "twilight tours" (5-8 PM) on high-traffic listings. TWO. Nurture Your Sphere of Influence (SOI) for ReferralsLarson highlights the stat that 80% love their agent but only 20% reuse them, urging consistent touchpoints to combat "tech companies and lead portals" stealing clients. Rationale: Referrals are the "endgame" for a sustainable career; agents who do referral activities get them. Your database thinks you're "too busy," so remind them you're not. Implementation: Call your SOI quarterly with simple check-ins (e.g., "Hope you had a great holiday"). Host 2-4 client appreciation events yearly (e.g., pie parties, wine tasting, or small coffee meetups—even for 4-12 people). Send 2 gifts annually (e.g., Costco wreaths, flowers, or DoorDash meals). Always end interactions with "I'm never too busy for your referrals" after building value.

Thank you all for your support as we have grown this community. And congratulations to @kendra-vincent-87 for being the 300th member of the BoldTrail Academy. As a token of appreciation, I have a loaf of my homemade sourdough bread from my family to yours.

Use BoldTrail Templates & Bulk Email Scheduler to Wish Your Database Happy Holidays.