Hey fellas, It's been quite the busy spring for me + we’re basically staring summer in the face 😅 One thing I’ve been tightening up lately is my Google Business Profile, because honestly… it’s still one of the highest-ROI “marketing channels” you can work on without spending ad money. Here’s the simple system I’m using right now (specifically: what to post, how often, and how to ask for reviews the right way): ✅ The weekly GBP cadence (keep it stupid simple) - Post 2–3x/week (don’t overthink it) - Upload fresh job photos regularly, before and after is ideal (this is the “trust engine”) Content mix: - 1–2 standard updates/week: recent job, quick tip, team/process, before/after - 1 offer/month: promo, bundle, seasonal special - Seasonal update quarterly: hours changes, seasonal services, etc. It's important to note that now your social media posts are beginning to show up on your google profile. If someone "googles" your business, Google will highlight your most recent posts on Instagram, Facebook, or TikTok. That's where it's helpful to have your heavier hitting branding with reels/videos that help the customers understand your business better. You can stick with simple photos of your work and before/after style content in your Google Business Profile. I've also found out that photos shared by your customers that show your work is kinda like steroids for your local SEO, so start asking your customers for reviews with photos to avoid falling behind! ⭐ Review tip that’s been big for me When you ask for a review, don’t just ask for stars. Ask for: - A photo review (customers uploading photos = major trust signal) - The specific service name (ex: “exterior window cleaning”, “gutter cleaning”, “pressure washing”) It’s not spammy if you phrase it right — it’s just helping your next customer find you. There are 2 documents with a weekly GBP checklist and a review script below, plus I wrote out the full strategy + examples here (more in-depth guide):

I’m looking at going to Responsibid and Jill’s Office. Both have steep $500 to $600 startup costs. @Benjamin Millen, do you have any referral links / discount codes? BTW, I’m locked and loaded currently with House Call Pro but I have been unimpressed with their answer service.

Happy Marketing Monday. How’s winter treating everyone? We were iced in here for most of last week, which pretty much shut us down. My “office” is the garage, and when it’s below freezing… productivity gets interesting. Add seven kids in the house and video recording becomes a lost cause 😅 That said, I still had some solid thinking time, and I want to share something useful. Winter is usually slow, so instead of spending cash, I try to spend energy. One of the most necessary winter services, especially before storms, has always been gutter cleaning. So I built a simple winter strategy: - A “Before the Next Storm Hits” gutter cleaning message - A matching postcard / door hanger design - A landing page so I can actually track responses instead of guessing - Here’s the free template if you want to use or adapt it: 👉 CLICK HERE I’m curious: - Have you had success marketing gutter cleaning in winter? - Are you doing door hangers, postcards, or just reacting to inbound calls? - Would you rather spend time or money during slow seasons? If you use this or tweak it for your area, post a screenshot or share what you change. Let’s compare notes.

Here’s the same tool I use in my business to price jobs confidently and consistently. 🧠 Try it here: bluladder.com/pro/apps/pricing-calculator I’ve got a few more apps and templates in the works (think job scripts, review requests, scheduling workflows). Let me know what would be most helpful to you. 💬 Comment below with requests, feedback, or wishlist ideas.

I just released a new tool I want you guys to try using: 👉 Next Level Revenue Growth Planner: https://bluladder.com/pro/apps/growth-planner This is a practical planning tool designed specifically for window cleaners, pressure washers, and exterior cleaning pros. What it helps you do: - Enter past revenue (or start from zero if you’re new) - Set a realistic revenue goal - Reverse-engineer what it will actually take to hit that number - Estimate marketing spend by channel (door hangers, yard signs, ads, etc.) - Walk away with a clear plan you can implement immediately This isn’t hype or motivation—it’s about clarity. If you’ve ever said: - “I want to grow, but I’m not sure what to focus on” - “I don’t know if my goals are realistic” - “I feel busy but not intentional” …this tool is for you. How I recommend using it: 1. Don’t overthink it—start with rough numbers 2. Be honest about your capacity (time, energy, seasonality) 3. Use it to identify your next move, not every move I’ll continue improving it based on feedback from you guys. If you use it, drop a comment and let me know: - What was helpful - What was confusing - What you’d want added next This is here to serve you. Use it.