I was participating in a discussion in the Skool Dads community about Skool's new keyword-targeted Boost Ads last night, and it really got me thinking.
Jenna Ostrye (a moderator in the Skoolers community) shared an excellent video explaining how these ads work and how to choose the right keywords.
One comment really caught my attention.
According to Sam Ovens, as much as 80% of Skool's Boost ad spend is going toward keyword-based ads.
If that's the direction Skool is headed, your community card just became one of your most important marketing assets.
When someone searches for a keyword and your community appears in Discovery, your card has just a few seconds to answer three questions:
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Who is this for?
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What outcome will I get?
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Is this worth clicking?
That's why I've been updating my own community card recently.
I wanted someone discovering Bio Builders for the first time to immediately understand what the community is about and why they should join.
As keyword traffic continues to grow, the communities with the clearest messageโnot just the coolest graphicsโare likely to earn more clicks.
Have you looked at your community card lately?
If you had to describe your community in just a few seconds, would someone instantly know it's for them?
๐Feel free to drop your card here for some feedback.