📱 Choosing the Right QR Code for the Situation Matters Not all QR codes are created equal. If you're meeting someone one-on-one at a networking event, coffee shop, meetup, or in-person conversation, a branded Logo QR Code is often the perfect choice. Your logo grabs attention, reinforces your brand, and creates a more memorable first impression. But what if you're promoting your community at a larger event? My friend @Nick Nebelsky is headed to a World Cup game, and if you've ever met Nick, you know he's a master promoter. He understands that when you're surrounded by thousands of people, visibility and simplicity matter. That's why a large, traditional black-and-white QR code is often the better choice for crowded environments. Why? Because high-contrast black-and-white QR codes are generally easier to scan from greater distances. The farther away your audience is, the more important scan reliability becomes. A simple rule: ✅ Close-range sharing = Logo QR Code ✅ Large crowds or long-distance scanning = Traditional Black & White QR Code The goal isn't just to look good. The goal is to make it as easy as possible for people to connect with your community, profile, or offer. Every extra bit of friction reduces the chances of someone taking action. 📸 Speaking of large-event QR codes... The image of Nick is AI generated, but it will work if you scan it from your desktop. Take a scan and see where it leads. 👀 Don't spoil it for everyone else—drop a comment with your first impression after you land there.👇

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Recently, Skool featured Bio Builders in one of its Boost ads. At first, I was excited. Then I looked at the card. What did people see? 📱 A smartphone 📱 A QR code 🙂 My face What didn't they see? ❌ What the community is about ❌ Who it's for ❌ Why they should join If a complete stranger saw that card for 3 seconds, they would have no idea whether Bio Builders was about QR codes, digital business cards, websites, marketing, or something else entirely. That got me thinking... Many of us treat our community card like branding. But when your community appears in: - Skool Boost ads - Recommendations - Referral links - Shared posts - Search results ...that card becomes part of your conversion process. More than 50% of my traffic comes from referrals. Those visitors need to immediately understand why they're here. So I redesigned my card around two simple questions: Who is this for? 👉 For Skoolers & Affiliates What's the outcome? 👉 More Members & Commissions The lesson? Don't just make your community card look good. Make sure it answers: "Why should I click?" Have you looked at your community card lately through the eyes of a complete stranger? Drop a screenshot below. I'd love to see what you're using. 👇

I've made a small change to Bio Builders that I think will encourage more sharing and collaboration. Starting today, you'll see a new category called Promote. Unlike many communities, self-promotion is welcome here—as long as you're sharing one of the things we focus on inside Bio Builders: 🔗 Link-in-Bio Pages 📱 Logo QR Codes 🎨 Canva Flyers The goal isn't to create a place for random link drops. The goal is to give members a place to showcase what they're building, get feedback, inspire others, and discover new ideas. If you've created something you're proud of, I want to see it. To kick things off, I have shared an example of how I use a Canva flyer to promote one of the hottest Skool communities as an affiliate. What will be the first thing you share in 🚀 Promote?

Here's an example of the kind of post that belongs in the new Promote category. I created this Canva flyer to share Claude Code Club, a community focused on helping people learn Claude Code, build projects, automate workflows, and get more out of AI-powered development. The flyer's QR code includes my affiliate link and gives me a simple way to share the community both online and in the real world. One thing I look for as an affiliate is a community with momentum. At the time of this post, Claude Code Club has over 5,400 members and costs just $9/month, making it an easy recommendation for anyone interested in AI and coding. Whether you're promoting a Skool community, a business, an affiliate offer, or a personal project, a flyer can be a great companion to your Link-in-Bio page or Logo QR code. Check out the flyer below and let me know: Would you scan the QR code if you saw this in the wild?