I was participating in a discussion in the Skool Dads community about Skool's new keyword-targeted Boost Ads last night, and it really got me thinking. Jenna Ostrye (a moderator in the Skoolers community) shared an excellent video explaining how these ads work and how to choose the right keywords. One comment really caught my attention. According to Sam Ovens, as much as 80% of Skool's Boost ad spend is going toward keyword-based ads. If that's the direction Skool is headed, your community card just became one of your most important marketing assets. When someone searches for a keyword and your community appears in Discovery, your card has just a few seconds to answer three questions: ✅ Who is this for? ✅ What outcome will I get? ✅ Is this worth clicking? That's why I've been updating my own community card recently. I wanted someone discovering Bio Builders for the first time to immediately understand what the community is about and why they should join. As keyword traffic continues to grow, the communities with the clearest message—not just the coolest graphics—are likely to earn more clicks. Have you looked at your community card lately? If you had to describe your community in just a few seconds, would someone instantly know it's for them? 👇Feel free to drop your card here for some feedback.

Yesterday, over in the Skoolers community, I shared the email schedule I'm testing. Since Skool allows community emails every 72 hours and I don't send emails on Sundays, I can realistically reach my members about twice a week. That got me thinking... Is two emails per week enough? Or should community owners also build an email list outside of Skool? Skool does something really well. When you publish a post, you can email your members and bring them right back into the community. It's one of my favorite features because it keeps the conversation going. But an external email platform offers things Skool wasn't designed to do, like: ✅ Welcome sequences for new subscribers ✅ Automated follow-ups ✅ Audience segmentation ✅ Product launches and promotions ✅ Staying connected with people before they join—or after they leave Personally, I don't see this as an either/or decision. I think they serve different purposes. Skool builds community. An email list helps you build long-term relationships with your audience. So now I'm curious... 👇 If Skool removed the 72-hour limit tomorrow, would you use Skool as your primary email platform, or would you still maintain a separate email list? Why?

One of the biggest mistakes I see is email signatures with too many links. 🌐 Website 📘 Facebook 💼 LinkedIn 📷 Instagram ▶️ YouTube 📅 Calendar 📝 Blog When you give people seven options, you're often giving them no clear next step. Instead, ask yourself: What's the ONE thing you want this person to do after reading your email? The answer may be different depending on who you're emailing. For example... 🤝 Agency Clients My email signature includes a Book an Appointment button so clients can quickly schedule time with me. 🔗 Warm Leads These are people who are already interested in what I do, so I send them to my affiliate Link in Bio. From there, they can discover the tools I recommend, join communities, and explore my affiliate offers—all from one place. 👥 Prospects & Networking Contacts I send them to my Bio Builders About Page, where they can learn more about me, discover the community, and decide if they'd like to join. Different audience. Different goal. Different call to action. The key is that each email signature has one clear destination. ☕ Monday Challenge Take a look at your email signature today. Does it match the audience you're emailing? Or are you trying to send everyone everywhere? 👇 If you could get every person who reads your emails to do just one thing, what would it be?

Your phone is one of the most-used tools in your business. What's currently on your lock screen or home screen? • Family photo? • Favorite quote? • Your business logo? • A community QR code? • Something else? Drop a screenshot below (if you're comfortable sharing it) and tell us what it means to you. 👇

A lot of people ask how I keep my green activity green and keep the 🔥 flame icon next to my name. Here’s my simple trick… I know exactly when my “Skool day” resets. For me, it changes at 7 PM Chicago time. So most days, I intentionally stop responding between about 3 PM – 7 PM. That’s my time to go for a walk, make dinner, and unplug a little. Then after 7 PM, I jump back into Skool, check notifications, reply to people, engage in the community, and hitting 10+ activities becomes easy. The best part? No matter what happens tomorrow… I’m already green BEFORE the day even starts. 🔥 It takes the pressure off completely and makes consistency way easier.