How The Secret Coca-Cola Recipe Made Billions (And Why You Need One)
Discover the fascinating true stories of how two of the world's most famous brands were built through grit and protection. You will learn about John Stith Pemberton, the pharmacist who created a caramel-colored syrup in a brass kettle back in 1886. His creation became a global icon, but it started with a formula that once included a very controversial ingredient. You will see how the company evolved by removing the dangerous parts of the recipe while keeping the taste people loved, eventually locking the secret formula in a high-tech vault in Atlanta, Georgia.
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Evan Carmichael
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How The Secret Coca-Cola Recipe Made Billions (And Why You Need One)
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