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Say hi!
Hi everyone! We're SLOWLY bringing in people. But since WE'RE already here, let's introduce ourselves to get to know each other. Who are you? Where are you from? What do you like doing most? What would you need help with? So.. I'm Andrei, running a digital marketing agency. Based in Bucharest. I like building stuff, anything that needs building, I'm happy to do it. I'm learning about business development these days and how to be a better manager (as opposed to a freelancer). Happy to have all of you here!
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New comment 3d ago
February event - Monday, 25 February
Everyone in and out of Bucharest - see you next week! On Monday, we're hosting our next live event, hybrid, and we'll be presenting the results of our B2B CEE Trendbook. Sign up here: https://b2bmarketers.club/events/event-february/
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New comment 5d ago
LinkedIn social selling
You're scrolling on LinkedIn, and up pops yet another pitch for a product or service you've never even heard of. Yawn, right? But that's the reality of traditional cold outreach. It's becoming as outdated as a VHS tape in an era of streaming and binge-watching. Once upon a time it was all about quantity, more contacts equalled more conversions. But now LinkedIn is less supermarket sweep and more intimate dinner party where the quality of interactions matters over sheer numbers. Here are some reasons why traditional lead gen just doesn't cut it anymore: 1️⃣ Lost in translation: Cold messages often end up ignored or worse, – marked as spam. They feel impersonal and out-of-context. 2️⃣ Potential buyers' fatigue: Bombarding prospects with pitches only wears them down. Nobody joins LinkedIn to be sold at constantly. 3️⃣ Algorithms & AI: The tech-savvy platform prioritizes authentic relationships over transactional exchanges (think Beauty & Beast over Tinder). Change can be tough to swallow. Even if it’s washed down with some vintage Chianti but fear not, out of change comes opportunity. So let’s embrace the evolution and focus on intentional interactions, on building relationships first and letting those lead us organically to conversions. Subtle? Yes! Effective? Very! Who among our savvy networkers here have already taken this path when it comes to lead gen on LinkedIn? Share some tips or happy handshakes that happened today. Let's turn our connection into conversations.
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New comment 7d ago
2️⃣ 🆕 categories to better organize our disscusions
@Carmen Burcea had a great idea. 🙌🏻 To have a space here for B2B storytelling. And we created not one, but 2 new categories to showcase your work, get support, exchange constructive feedback, and ventilate when needed 😅. ‘I did this 💪🏻’ is the best place when you need community support, be it as a reaction to a post, or contribution from your peers. ‘Get feedback 🫶🏻’ is what the title says. 🤓 The place where you can ask for constructive (= ideas to build upon) feedback on your asset, be it a landing page, ebook, article, key visual, video, campaign, tactics, and even a new service, solution, or product. YOUR contribution is what makes this community flourish. Come join the talk, share what’s on your mind. 🫶🏻
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13d ago 
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General
Let's grow fast(er)🚀
I see that 33 people joined the club and I'm sure there were more than 33 people in the room last time I attended an event @ BISM. Let's all tag people we know and encourage them to join - the more we are, the better the community. Thoughts? 🤔🤗
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New comment 13d ago
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A club for B2B marketers all over Europe. We share insights, ideas, and resources.
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