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May meetup - Events is happening in 33 days
Using events as part of the marketing mix / May Event
๐™’๐™š ๐™ ๐™ฃ๐™ค๐™ฌ ๐™ฎ๐™ค๐™ช ๐™๐™–๐™ซ๐™š ๐™š๐™ญ๐™˜๐™ž๐™ฉ๐™ž๐™ฃ๐™œ ๐™ฅ๐™ก๐™–๐™ฃ๐™จ ๐™›๐™ค๐™ง ๐™ฉ๐™๐™š ๐™๐™ค๐™ก๐™ž๐™™๐™–๐™ฎ๐™จ ๐™ฃ๐™š๐™ญ๐™ฉ ๐™ฌ๐™š๐™š๐™ , ๐™ฉ๐™๐™–๐™ฉ'๐™จ ๐™ฌ๐™๐™ฎ ๐™ฌ๐™š ๐™ฌ๐™ž๐™ก๐™ก ๐™ฅ๐™ค๐™จ๐™ฉ๐™ฅ๐™ค๐™ฃ๐™š ๐™ฉ๐™๐™š ๐˜ผ๐™ฅ๐™ง๐™ž๐™ก ๐™š๐™ซ๐™š๐™ฃ๐™ฉ ๐™–๐™—๐™ค๐™ช๐™ฉ ๐™Ž๐™ค๐™˜๐™ž๐™–๐™ก ๐™Ž๐™š๐™ก๐™ก๐™ž๐™ฃ๐™œ, ๐™—๐™ช๐™ฉ ๐™ฌ๐™š'๐™ง๐™š ๐™๐™–๐™ฅ๐™ฅ๐™ฎ ๐™ฉ๐™ค ๐™–๐™ฃ๐™ฃ๐™ค๐™ช๐™ฃ๐™˜๐™š ๐™ฉ๐™๐™š ๐™ค๐™ฃ๐™š ๐™ž๐™ฃ ๐™ˆ๐™–๐™ฎ! An event about events? ๐Ÿ˜… Feels like ๐™„๐™ฃ๐™˜๐™š๐™ฅ๐™ฉ๐™ž๐™ค๐™ฃ to us. But given the rise in events in the B2B space, weโ€™re going to discuss them with experts in the field: Raluca Apostol, Founder & Campaign Director at eMarketing Stars, and Andreea Nicolae, Marketing & Communications Manager at How To Web. Our B2B Marketers Club topic for May is ๐™๐™ค๐™ฌ ๐™ฌ๐™š ๐™ช๐™จ๐™š ๐™š๐™ซ๐™š๐™ฃ๐™ฉ๐™จ ๐™–๐™จ ๐™ฅ๐™–๐™ง๐™ฉ ๐™ค๐™› ๐™ฉ๐™๐™š ๐™ข๐™–๐™ง๐™ ๐™š๐™ฉ๐™ž๐™ฃ๐™œ ๐™ข๐™ž๐™ญ to: ๐Ÿ‘‰Generate awareness ๐Ÿ‘‰Increase the number of leads ๐Ÿ‘‰Nurture them ๐Ÿ‘‰Convert them ๐Ÿ‘‰Wow them ๐Ÿ’š Join us on 27 May, at 18:30, in Bucharest, at BISM - Bucharest International School of Management or online: https://b2bmarketers.club/events/event-may/
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#WordsOfWisdom in social selling: DYR = do your research
๐ท๐‘–๐‘‘ ๐‘ฆ๐‘œ๐‘ข ๐‘‘๐‘œ ๐ด๐‘๐‘Œ ๐‘Ÿ๐‘’๐‘ ๐‘’๐‘Ž๐‘Ÿ๐‘โ„Ž ๐‘œ๐‘› ๐‘กโ„Ž๐‘’ ๐‘๐‘Ž๐‘”๐‘’๐‘  ๐ผ ๐‘š๐‘Ž๐‘›๐‘Ž๐‘”๐‘’? This was my first thought when I read the message below ๐Ÿ˜… If I were in his place, I would have sent a screenshot with those "spam comments," (if there were any). This would have triggered my interest. So, for me, the message was just a shot in the dark. Did you ever receive a message that actually led to a concrete outcome? How was it framed and what triggered your interest? Share some examples with us๐Ÿ‘‡ ๐Ÿ’ฏAaand let's continue the conversation at the next community event, on the 29th of April, together with @Claudiu Jojatu and Antonio Iftimescu, who will present what is social selling and how do we develop it ethically and a case study of business growth through social selling: https://b2bmarketers.club/events/event-april/
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How do you incorporate AI in your marketing activity?
Today, a funny thing happened at work. I was on a call with @Andrei Stoica, and a partner joked about how half of the audience is AI ๐Ÿ˜…. We're not afraid that AI will take our jobs (we're smart people - just to set things straight from the start๐Ÿคฃ); we even let it learn from us. ๐Ÿฆธ It gives us, in return, the best meeting notes, takeaways with links to the dedicated sections from the recording, easy integration with other tools (e.g., Hubspot, G-Suite, Teams, Zoom), and the next steps laid out in an easy-to-follow to-do list, transcripts of our talk, and a follow-up email. All for free. ๐Ÿ˜Ž It helped me focus better and have more meaningful discussions with my clients (I remember how fragmented my calls were because I needed to stop & ensure I noted down everything essential๐Ÿซฃ). If you haven't explored them yet, here are my best AI Meeting Assistants: - Bubbles, I've learned about it from @Liana Stoica, and I love that it understands Romanian so well ๐Ÿซถ - Fathom, I've learned about it from @Daniel Secareanu, and I like the takeaways, the upcoming call notification, and the easy integration with Hubspot & G-suite. Bonus - my Grammarly pal ensures I write like a native English speaker and helps me improve my vocabulary. And ofc, chatGPT (I won't link anything here for obvious reasons ๐Ÿซ ), with whom I always have respectful talks (saying "please," "thanks," and "you did an awesome job here" โœŒ๏ธ) when it helps me shorten the copy I provide for my clients for the X platform. I H-A-T-E-D this tedious task before AI. That's about it. My almighty AI tech stack ๐Ÿ˜…. I'm genuinely looking to expand my toolbox, so note in the comments what your preferred tools are.
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New comment 8d ago
Maybe some of you saw Publerโ€™s emails in the past week.
If not, you can read their "funny" email below. The important question here is: what do you think about clickbaits or misleading subject lines in B2B marketing? Is all publicity (good or bad) beneficial? ๐Ÿค” Write your opinion in the comments and letโ€™s debate this together!
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New comment 8d ago
TikTok for B2B: Yay or Nay?
Big fan of the 'one platform does not fit all' idea here. But now, I'm starting to believe with a little creativity, TikTok can work for any business. Thatโ€™s why weโ€™ve recently launched a TikTok channel for a client, and I'm patiently waiting to see it go viral ๐Ÿซ . How about you? Do you think B2B TikTok is worth a shot for everyone?
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New comment 8d ago
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