Big fan of the 'one platform does not fit all' idea here. But now, I'm starting to believe with a little creativity, TikTok can work for any business. That’s why we’ve recently launched a TikTok channel for a client, and I'm patiently waiting to see it go viral 🫠. How about you? Do you think B2B TikTok is worth a shot for everyone?

If not, you can read their "funny" email below. The important question here is: what do you think about clickbaits or misleading subject lines in B2B marketing? Is all publicity (good or bad) beneficial? 🤔 Write your opinion in the comments and let’s debate this together!

At our most recent meetup (which was only two weeks ago, but it feels like an eternity), we talked about partnerships, and as often is the case, some of the best conversations are happening at the networking session 🤪. So, inspired by you, I've been thinking about a question: which part of partnership-building are you actively working on or struggling with?