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B2B Marketers Club

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3 contributions to B2B Marketers Club
TikTok for B2B: Yay or Nay?
Big fan of the 'one platform does not fit all' idea here. But now, I'm starting to believe with a little creativity, TikTok can work for any business. That’s why we’ve recently launched a TikTok channel for a client, and I'm patiently waiting to see it go viral 🫠. How about you? Do you think B2B TikTok is worth a shot for everyone?
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New comment Apr 17
0 likes • Apr 16
@Victoria Bobeica Thanks for sharing this example!
0 likes • Apr 16
@John Moir definitely, but my fear is of being cringey. What are some ways you've seen B2B brands successfully maintain professionalism while still being engaging and relatable on TikTok?
Maybe some of you saw Publer’s emails in the past week.
If not, you can read their "funny" email below. The important question here is: what do you think about clickbaits or misleading subject lines in B2B marketing? Is all publicity (good or bad) beneficial? 🤔 Write your opinion in the comments and let’s debate this together!
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New comment Apr 17
0 likes • Apr 5
@Claudiu Jojatu but apart from Publer, do you think the ”clickbait strategy” fits a B2B business? Or do you think any kind of publicity can work for any company at a given time?
Keeping the partnership momentum going
At our most recent meetup (which was only two weeks ago, but it feels like an eternity), we talked about partnerships, and as often is the case, some of the best conversations are happening at the networking session 🤪. So, inspired by you, I've been thinking about a question: which part of partnership-building are you actively working on or struggling with?
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Diana Slabu
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9points to level up
@diana-slabu-1185
Account manager and content marketer, part of eMarketing Stars agency. We generate demand through B2B events 🦾

Active 6d ago
Joined Feb 8, 2024
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