Spotlight Use Case: The "Ask the Founder" Content Engine
Let's talk about a huge opportunity you have with one specific type of client: The local business owner who is the brand. Think about the passionate chef, the stylish boutique owner, the seasoned contractor with 30 years of stories, or the financial advisor who is a pillar of the community. Their greatest marketing asset isn't their logo or their website; it's their personal expertise and their story. The Problem: They are sitting on a goldmine of content, but they have zero time or desire to write blog posts, create videos, or manage a complex social media presence. They're experts at their craft, not at being content creators. This is a problem you can solve in a single afternoon with Askspot. You can offer them something truly unique: an "AI 'Ask the Founder'" Content Hub. This isn't just a chatbot. This is a system for turning your client's most valuable asset (their brain) into a 24/7, interactive content machine that works for them while they work on their business. Here’s the "magic trick" you can set up for them: 1. You Conduct a Single "Brain Dump" Interview.This is the core of the service. You schedule a single, one-hour recorded call with your client. You come prepared with a list of great questions designed to extract their wisdom: - "What's the biggest misconception about your industry?" - "What's the story behind how you started this business?" - "What's the one piece of advice you give every new customer?" - "Tell me about your most memorable project or proudest moment." 2. You Create their "Ask the Founder" Spotlight. You take the recording of that one hour interview and get it transcribed (services like Rev.com are perfect for this). Then, you feed that entire transcript into the Sources tab of a new Spotlight. The AI now thinks and talks with the authentic voice, stories, and opinions of your client. 3. You Design the Experience. The Spotlight page features a great, professional photo of the owner. The headline is simple and powerful: "Ask Me Anything." The welcome message in the chat says: