So, I’m launching on October 27th and I’m shaking in my boots. Fingers crossed but have butterflies. Doing the checklist which by the way is so helpful. Competition is tough but for some reason my competitors didn’t rank for the highest search keywords, but they sell thru rates are good according to Data Dive. I’m pushing to sell 500 units in 3 months. My competitor avg sell is about 300 per month. I’m doing rank a product and hopefully we will hit the first page. Thanks for answering all my concerns and questions.

Hello everyone

Hey all, I’ve been having a really tough time with Seller Support — my listing has been deleted every day for almost 2 months. The Catalog team told me there are no issues and instructed me to relist, yet it keeps getting deleted every morning between 12am and 3am by their bot. Finally, I got a response claiming this is due to a hijack attempt, saying that I supposedly created the ASIN in 2020 as a different product and then recreated it in 2024 as something else. The thing is — I only activated my seller account in 2024, so how could I possibly have created the ASIN in 2020? Has anyone seen something like this or have suggestions on how to get this corrected?

Hi Team, I need expert advice on a serious Amazon brand issue. When I created my Amazon listing, I used a brand name . Amazon accepted and published the listing with this brand, including images, packaging, and all listing details—even though the brand was not trademarked at that time. Recently, while applying for a trademark, I discovered that another seller already owns a very similar brand name with a hyphen, which is actively selling on Amazon. Now I’m stuck between two risky options and need guidance before moving forward with production: Option 1: Continue with the brand name (without hyphen) - Use it consistently across images, title, and packaging, and apply for USPTO trademark registration. - Risk: USPTO may later reject the application due to likelihood of confusion with the hyphenated version. - If rejection happens after the listing gains reviews and sales, a forced rebrand later would be extremely damaging. Question: Based on experience, does a brand name without a hyphen realistically have a chance of USPTO approval when a hyphenated version already exists, or is rejection highly likely? Option 2: Change the brand name completely now - Choose a new, clearly distinct brand and register it. - Risk: Amazon may not allow a brand name change on the existing ASIN and could require creating a new ASIN, updating all images, and losing listing momentum and reviews I built so far - Amazon support mentioned this would require review by the Brand Registry team. Question: From real Amazon cases, does Amazon usually allow a brand name change on an existing ASIN if done correctly, or do they typically require a new ASIN? Any guidance from sellers who have dealt with similar trademark or Brand Registry situations would be greatly appreciated. 🙏 @Trevin Peterson @Kaming Lai