Hi Team, I need expert advice on a serious Amazon brand issue. When I created my Amazon listing, I used a brand name . Amazon accepted and published the listing with this brand, including images, packaging, and all listing details—even though the brand was not trademarked at that time. Recently, while applying for a trademark, I discovered that another seller already owns a very similar brand name with a hyphen, which is actively selling on Amazon. Now I’m stuck between two risky options and need guidance before moving forward with production: Option 1: Continue with the brand name (without hyphen) - Use it consistently across images, title, and packaging, and apply for USPTO trademark registration. - Risk: USPTO may later reject the application due to likelihood of confusion with the hyphenated version. - If rejection happens after the listing gains reviews and sales, a forced rebrand later would be extremely damaging. Question: Based on experience, does a brand name without a hyphen realistically have a chance of USPTO approval when a hyphenated version already exists, or is rejection highly likely? Option 2: Change the brand name completely now - Choose a new, clearly distinct brand and register it. - Risk: Amazon may not allow a brand name change on the existing ASIN and could require creating a new ASIN, updating all images, and losing listing momentum and reviews I built so far - Amazon support mentioned this would require review by the Brand Registry team. Question: From real Amazon cases, does Amazon usually allow a brand name change on an existing ASIN if done correctly, or do they typically require a new ASIN? Any guidance from sellers who have dealt with similar trademark or Brand Registry situations would be greatly appreciated. 🙏 @Trevin Peterson @Kaming Lai

Hey all, I’ve been having a really tough time with Seller Support — my listing has been deleted every day for almost 2 months. The Catalog team told me there are no issues and instructed me to relist, yet it keeps getting deleted every morning between 12am and 3am by their bot. Finally, I got a response claiming this is due to a hijack attempt, saying that I supposedly created the ASIN in 2020 as a different product and then recreated it in 2024 as something else. The thing is — I only activated my seller account in 2024, so how could I possibly have created the ASIN in 2020? Has anyone seen something like this or have suggestions on how to get this corrected?

Hello Treven en Kaming , I will like to get feedback from you on these questions Rank a product: is it okay for me to use one keyword for ranking a product instead of two keywords. Also what exact impact does this make to my page/listing/product? 2.My product took a long time ( 10 months ) I found a supplier in February and now is December , the goods will arrive at Amazon in February which makes it a total of one year for completion. My question;; is this a normal situation or it only happened to me? Due to this reason new sellers has added in the market for this product and the total review on H10 is now over 1000 , do you think I will face challenges when I start selling or I will overcome ?

I’m currently using a brand name on my product packaging, images, and bullet points, but Amazon isn’t allowing me to use the same name as my storefront because it’s already taken by another seller, even though their registered brand name is different. The brand name I’m using is not trademarked yet, so I wanted to ask if registering it with the USPTO and enrolling in Amazon Brand Registry would allow me to use that name as my storefront as well, or if it’s better to choose a different storefront name, especially since for long-term brand building I want to keep my brand name and store name the same and I’m not willing to change the brand name already used across my listing. @Trevin Peterson @Kaming Lai @Brian Zabierek