One of the biggest battles you lads face when dieting is hunger. And that’s normal — especially at the start. Below is Step 1 of Performance Food from the Alpha Initiation Course. If you follow your meal structure properly, over time your hunger cues will only show up right before your planned meals. But in the beginning? You’ll feel hungry all day. Your job? Don’t give in. Ride it out. Your body will adjust. If you haven’t gone through the Performance Food module, I highly recommend watching those videos ASAP. It’ll make this whole process far easier. Dieting doesn’t need to be torture — but most lads make it harder on themselves by creating restrictions that aren’t necessary. Stick to the structure. Trust the process. Giddy up. 💪

When you’re booking a hotel for a city break or weekend away, always include the breakfast — here’s why: It’s tough to stay in control of your food while you’re away, so starting your day with a hearty breakfast sets you up right. You’ll be full, fueled, and ready to go. Bonus tip: grab a couple of sandwiches while you’re there to bring with you as you’re touring around. It keeps you on track and saves you a shit ton of money. 💰 Then later that evening, go enjoy your fancy dinner — you’ve already been smart about the rest of your day. Be efficient. Stay in control. Still enjoy yourself. Giddy up. 💪

A couple of weeks ago on our Clan call, we dug into the topic of emotional eating for men. Most of the info out there is geared towards women—but we came up with a load of real, practical solutions that actually work for fellas like yourself. 👉 Watch the video to see what we discussed. And let me know in the comments—is there anything else we should add to the list? Giddy up.

Alright, lads, I’ve noticed a few of you might be letting this slide lately, so let’s revisit our 5th Nutrition Principle: The Two-Token Rule! 🎟️🎟️ Here’s how it works: Each week, you get two tokens. These tokens are your golden tickets to enjoy whatever off-plan foods you want—whether that’s a takeaway, a few pints, or a chocolate muffin and ice-cream from Supermac's. But once those tokens are used up, that’s it—no more straying from the plan! The goal here is to keep you making most of your meals yourself, while still allowing you to indulge in the nicities of life. Everything in moderation, including moderation! 😉 So, let’s keep it tight and stay on track—your goals will thank you for it! Giddy up! Find in modules

Don’t let the size fool you—this bad boy is hearty. The Alpha Tuna Pocket is a proper meal, and it can easily creep over 600+ calories, depending on what you put in it. The recipe is super simple, and chances are you’ve already got the ingredients in your cupboard. ⚠️ Just be aware of what bumps up the calories: - Tuna in oil - Cheese (go easy on the heavy stuff) - Mayonnaise – yeah, it’s delicious… but it’s a calorie bomb. Use sparingly or swap it out. That said, this wrap is unreal for taste and dead easy to put together. Give it a crack and let me know what you think. Giddy up. 💪🥪 Find In Modules