Lads, if you’re tracking your food by guessing, you’re setting yourself up to fail. In this video, I show you the difference between weighing your food and simply selecting whatever portion pops up in MyFitnessPal. The difference can be hundreds of calories over the course of a day. The kitchen scale is one of the most important tools you’ll ever own if you want to get the results you’re after in the shortest time possible. Stop guessing. Start measuring. Your results depend on accuracy, not hope. 👇 Watch the video and see just how big the difference can be. Giddy up. 💪

To kick things off, please comment below introducing yourself. Let us know… #1 - Who are you, where are you from, and what do you do for work? #2 - What do you want to get from the Alpha Academy? #3 - For fun, what do you like to do? #4 - Drop a recent photo of yourself. I'll go first... #1- My name is Damien Hennigan, I'm originally from Roscommon, I lived in Australia for over 16 years, and I've just moved home. I am a weapon of a men's health coach, specialising in helping men find their confidence again, feel good about themselves and have purpose. #2- The main thing I want from this Academy is to create a place where men can share ideas and help each other. We want to have a space where we are free to discuss whatever topic we want with no worry of censorship. A community of men supporting men. #3- I like to lift weights, swim in the sea, do jiu-jitsu and go to raves. #4-

Chaps, add your favourite MAN movie to the comments below. Let's make a library of incredible films we can watch and learn from. Il go first 👇

Men, the next Alpha Meet-Up is Sunday, 11th October. We’re heading to the Slieve Bloom Mountains for a hike, followed by a feed and a catch-up afterwards. 📍 Meeting point: Glenbarrow Car Park, Co. Laois ⏰ Meet: 10:00 AM 🥾 Distance: Approx. 9km ⛰️ Difficulty: Moderate elevation 🍽️ Lunch: 3:00 PM in a local pub The track can get muddy, so dress appropriately. Hiking boots are strongly advised. Bring water and a change of clothes wouldn't be a bad shout either. Black out a bit of time in the calendar for the day and come along. Training and nutrition are important, but so is getting out of the house and spending time with good men. Giddy up. 👊⛰️ P.S. Bring swimming shorts. 🩳 There may be an opportunity for a dip in a waterfall!

Lads, as we get older, we collect more responsibilities. The days of chasing pubs, clubs, chicks and parties are replaced with: 💰 Bills 👨‍👩‍👧 Kids 🏠 Mortgages 💼 Staff and businesses And somewhere along the way, we convince ourselves that if we stop working for five fucking minutes, the whole house of cards will collapse. So looking after yourself gets pushed further and further down the list. But you already know where that leads. You gain weight. Your energy disappears. Your confidence drops. And mentally, you start struggling. Putting yourself first occasionally isn't selfish. Shake the guilt. Look after yourself first, and you'll be far better equipped to look after everyone else. Watch the video below. 👇 Giddy up. 👊