Lads, there’s a massive difference between steroids and testosterone replacement therapy, and it’s something every man should understand. This is a hot topic right now and it’s an area I’ve got a lot of experience in. If any of you are curious or unsure, reach out — you’re not meant to figure this out alone. The video below explains how TRT actually works in men. And here’s the reality: As we get older, our testosterone naturally drops. Women have menopause… Men have andropause — but no one talks about it. If you’re dealing with: - Low motivation - Struggling to burn fat - Loss of muscle mass - Brain fog - Poor sleep - No drive - Low appetite …there’s a good chance your testosterone is in the toilet. There are natural fixes — but sometimes, we also need pharmaceutical intervention to get things back to optimal. That’s exactly what I break down in this video. If you’ve got questions, reach out anytime. Giddy up.

Day one kicked off with an absolute bang — training, sunshine, and pure Alpha energy. Make sure you lads keep following along to stay updated on everything we’re getting up to over here. 👉 Click the link below to watch the Instagram video. Giddy up.

Alright lads, it’s that time again — we’re closing out 2025 with the Alpha Christmas Climb! We’ll be taking on Croagh Patrick on Sunday 21st December, meeting at 9 AM in the car park at the bottom of the mountain. This is always a great day out — bit of craic, a bit of pain, and a solid challenge before the Christmas chaos kicks in. 💪 Here’s what you need to know: - 🕘 Meet: 9 AM in the car park - 🌧️ Weather: Expect bad weather — bring wet gear - 🥾 Footwear: It’s rocky and uneven, so wear proper boots (no runners) - 🍫 Snacks: Bring food for the climb - ⏱️ Duration: Expect to be hiking for up to 4 hours Afterwards, we’ll head back into Westport for a well-earned feed. 👉 MAKE SURE YOU SIGN UP so I know how many of us are going — I need numbers to book the table in advance. Let’s finish the year strong, together. Giddy up. 🏔️🔥 SIGN UP LINK

One of the biggest battles you lads face when dieting is hunger. And that’s normal — especially at the start. Below is Step 1 of Performance Food from the Alpha Initiation Course. If you follow your meal structure properly, over time your hunger cues will only show up right before your planned meals. But in the beginning? You’ll feel hungry all day. Your job? Don’t give in. Ride it out. Your body will adjust. If you haven’t gone through the Performance Food module, I highly recommend watching those videos ASAP. It’ll make this whole process far easier. Dieting doesn’t need to be torture — but most lads make it harder on themselves by creating restrictions that aren’t necessary. Stick to the structure. Trust the process. Giddy up. 💪

When you’re booking a hotel for a city break or weekend away, always include the breakfast — here’s why: It’s tough to stay in control of your food while you’re away, so starting your day with a hearty breakfast sets you up right. You’ll be full, fueled, and ready to go. Bonus tip: grab a couple of sandwiches while you’re there to bring with you as you’re touring around. It keeps you on track and saves you a shit ton of money. 💰 Then later that evening, go enjoy your fancy dinner — you’ve already been smart about the rest of your day. Be efficient. Stay in control. Still enjoy yourself. Giddy up. 💪