Mar 4 • 💬General
🚨 Your emails are getting ignored...
✉️ It’s not your copy, it’s how your emails look.
Did you know 70% of emails are opened on mobile?
If yours aren’t ready, you’re as cooked as a cold call pitch on a Saturday night. 📵
⚠️ Harsh truth: Most people won’t open your email twice.
If it looks bad the first time, it’s over.
❌ No “I’ll skim it after my third coffee.”
❌ No second chances.
❌ Just unsubscribe faster than you can say “unlimited revisions.” 🚪💨
📊 Studies don’t lie: A mobile-mangled email = instant delete. 🗑️
Some will even slap “spam” on it faster than a client rejecting your fifth headline draft. ❌✍️
So design for smartphones first, or you’re bleeding subscribers every send. 📉
🔧 Here’s the fix:
🛠️ Make It Work (No Interns Required):
✅ Single-column layout (multi-columns are for overconfident art directors 🎨).
✅ Big text (14px+ for body, 18px+ for headlines because squinting isn’t a CTA 🧐).
✅ Chunky buttons (44x44px. Save the tiny ones for your client’s budget 💸).
✅ Space out links (fat fingers aren’t our target demo ✋).
💡 Responsive Tricks to Flex On ‘Em:
📱 Mobile-first (simple, scales, no tears).
💻 Full responsive (auto-fits like a dream client brief).
📏 Adaptive (shifts at key sizes—hello, control freak win).
🧩 Flexible combo (fancy, like your swipe file after a bender).
📌 Focus tweaks (headers & CTAs so clean they’d make Ogilvy nod).
🎯 Strategy, Copywriter Style:
📩 Simple emails? Mobile-first or focus tweaks. Done before lunch.
🖌️ Fancy designs? Full responsive or adaptive. Bill those hours, baby.
🎛️ Pro Move (Swipe This):
📞 Tap-to-call buttons for mobile (because “call me” still haunts us).
📥 App download CTAs on phones (funnel it, fam).
🔠 Tweak images & fonts for desktop (because Arial isn’t a personality).
Bottom line: A mobile-unfriendly email is deader than a “just make it pop” brief.
Design it right, or watch subscribers ghost you mid-campaign. 👻✉️
I share battle-tested email hacks, and I’d love to connect, swap insights, and grow together.
Follow me on X for more.☢️
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🚨 Your emails are getting ignored...
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