Most subject lines flop harder than a fish out of water. Why? Because they SELL instead of INTRIGUE. Your subject line’s job isn’t just to get an open, it’s to attract the right people. The ones who will actually click, engage, and buy. ⚠️A good subject line isn’t clickbait. It’s a gateway.⚠️ The best subject lines follow CUE-DIVE: ✅ Contextual (feels personal, not mass-blasted) ⏳ Urgent (makes them panic-click, but ethically) 💥 Emotional (makes them feel something. Desire, FOMO, fear) 📖 Detailed (specific, clear, value-packed) 👀 Intriguing (curiosity gap, open loops, mystery) 🎨 Visual (pops in the inbox. Emojis, punctuation, formatting) 🏆 Earned (leverages social proof, people trust other people) Mix 2-3 of these, and your subject lines become impossible to ignore. Let’s break them down. ✅ Contextual: Make It Feel Personal Nobody likes feeling like just another name on a list. If your subject line screams “I sent this to 10,000 people”, they’re skipping it. Better approach? Make it feel for them. 📩 “John, your VIP access is about to expire 😳” 📩 “This is exactly what you asked for (sort of).” 📩 “You left this in your cart. It’s crying.” Little tweaks = big difference in open rates. ⏳ Urgent: Create FOMO (But Don’t Be a Liar) Scarcity forces action, but fake urgency? That’s how you get marked as spam (or worse, ignored). 💀 “LAST CHANCE! (even though I’ll send this exact email tomorrow)” Instead, try: 📩 “Only 3 hours left to grab this (then it’s gone).” 📩 “We’re holding this for you… but not for long.” 📩 “This disappears at midnight. No second chances.” The goal? Make them act NOW. But do it honestly. 💥 Emotional: Make Them Feel Something Logic makes people think. Emotion makes them act. 📩 “Imagine never stressing about money again.” 📩 “This is what 7-figure entrepreneurs do differently.” 📩 “Warning: This email might make you question everything.” If you can tap into desire, nostalgia, fear, or humor, you’ve already won. 📖 Detailed: Be Clear, Not Clever

✉️ It’s not your copy, it’s how your emails look. Did you know 70% of emails are opened on mobile? If yours aren’t ready, you’re as cooked as a cold call pitch on a Saturday night. 📵 ⚠️ Harsh truth: Most people won’t open your email twice. If it looks bad the first time, it’s over. ❌ No “I’ll skim it after my third coffee.” ❌ No second chances. ❌ Just unsubscribe faster than you can say “unlimited revisions.” 🚪💨 📊 Studies don’t lie: A mobile-mangled email = instant delete. 🗑️ Some will even slap “spam” on it faster than a client rejecting your fifth headline draft. ❌✍️ So design for smartphones first, or you’re bleeding subscribers every send. 📉 🔧 Here’s the fix: 🛠️ Make It Work (No Interns Required): ✅ Single-column layout (multi-columns are for overconfident art directors 🎨). ✅ Big text (14px+ for body, 18px+ for headlines because squinting isn’t a CTA 🧐). ✅ Chunky buttons (44x44px. Save the tiny ones for your client’s budget 💸). ✅ Space out links (fat fingers aren’t our target demo ✋). 💡 Responsive Tricks to Flex On ‘Em: 📱 Mobile-first (simple, scales, no tears). 💻 Full responsive (auto-fits like a dream client brief). 📏 Adaptive (shifts at key sizes—hello, control freak win). 🧩 Flexible combo (fancy, like your swipe file after a bender). 📌 Focus tweaks (headers & CTAs so clean they’d make Ogilvy nod). 🎯 Strategy, Copywriter Style: 📩 Simple emails? Mobile-first or focus tweaks. Done before lunch. 🖌️ Fancy designs? Full responsive or adaptive. Bill those hours, baby. 🎛️ Pro Move (Swipe This): 📞 Tap-to-call buttons for mobile (because “call me” still haunts us). 📥 App download CTAs on phones (funnel it, fam). 🔠 Tweak images & fonts for desktop (because Arial isn’t a personality). Bottom line: A mobile-unfriendly email is deader than a “just make it pop” brief. Design it right, or watch subscribers ghost you mid-campaign. 👻✉️ I share battle-tested email hacks, and I’d love to connect, swap insights, and grow together. Follow me on X for more.☢️

✉️ It’s not your copy, it’s how your emails look. Did you know 70% of emails are opened on mobile? If yours aren’t ready, you’re as cooked as a cold call pitch on a Saturday night. 📵 ⚠️ Harsh truth: Most people won’t open your email twice. If it looks bad the first time, it’s over. ❌ No “I’ll skim it after my third coffee.” ❌ No second chances. ❌ Just unsubscribe faster than you can say “unlimited revisions.” 🚪💨 📊 Studies don’t lie: A mobile-mangled email = instant delete. 🗑️ Some will even slap “spam” on it faster than a client rejecting your fifth headline draft. ❌✍️ So design for smartphones first, or you’re bleeding subscribers every send. 📉 🔧 Here’s the fix: 🛠️ Make It Work (No Interns Required): ✅ Single-column layout (multi-columns are for overconfident art directors 🎨). ✅ Big text (14px+ for body, 18px+ for headlines because squinting isn’t a CTA 🧐). ✅ Chunky buttons (44x44px. Save the tiny ones for your client’s budget 💸). ✅ Space out links (fat fingers aren’t our target demo ✋). 💡 Responsive Tricks to Flex On ‘Em: 📱 Mobile-first (simple, scales, no tears). 💻 Full responsive (auto-fits like a dream client brief). 📏 Adaptive (shifts at key sizes—hello, control freak win). 🧩 Flexible combo (fancy, like your swipe file after a bender). 📌 Focus tweaks (headers & CTAs so clean they’d make Ogilvy nod). 🎯 Strategy, Copywriter Style: 📩 Simple emails? Mobile-first or focus tweaks. Done before lunch. 🖌️ Fancy designs? Full responsive or adaptive. Bill those hours, baby. 🎛️ Pro Move (Swipe This): 📞 Tap-to-call buttons for mobile (because “call me” still haunts us). 📥 App download CTAs on phones (funnel it, fam). 🔠 Tweak images & fonts for desktop (because Arial isn’t a personality). Bottom line: A mobile-unfriendly email is deader than a “just make it pop” brief. Design it right, or watch subscribers ghost you mid-campaign. 👻✉️ I share battle-tested email hacks, and I’d love to connect, swap insights, and grow together. Follow me on X for more.☢️