Mar 12 (edited) • 💬General
This exercise was brutal... but it 10X'd my writing
There's a 99.9999% chance you've heard about the benefits of hand writing copy.
And chances are, you've also heard of Gary Halbert's famous Boron Letters.
But what I'm about to share with you is a brutal exercise that took me 1 week to complete, and as a result...
I've increased my writing ability, marketing IQ, and general life/business savvy tenfold (at least).
Be warned, though: It's brutal... and most of you won't actually do it.
...
Still here? Hmm, promising...
Alright, enough BS, here is the exercise for you:
HAND WRITE ALL 25 BORON LETTERS
That's right. All 25 of them.
You see, Gary Halbert is arguably the greatest copywriter to ever live.
And in these 25 letters, he teaches some timeless copywriting and psychology sauce to his son, Bond.
But more importantly, when you sit down to copy his writing by hand, you'll also learn and adopt his writing style.
Let me repeat that:
***You'll adopt the writing style of (arguably) the greatest copywriter of all time!***
If you're up for a challenge, here's a link where you can find all 25 Boron Letters in one place:
And DM me if you plan on doing this.
Peace,
Ivan D.
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2 comments
Ivan Damjanovic
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This exercise was brutal... but it 10X'd my writing
Akari
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