Weekly AI Workflow - Build a Lead Magnet with AI 🧲

If you missed yesterday's call or want to revisit anything, here's everything we covered.

🧪 THE FORMULA

Every workflow we build follows this:

Project (context) + Skill (worker) + Idea (input) = Finished Thing

Your project holds the context of your business or offer. The skill does the job. Your idea is what you're building. That's it. That's the whole system.

🧱 WHAT WE BUILT

I built a branded PDF lead magnet from scratch, live, in about 30 minutes. It walks people through the process of building a workflow in Claude using the formula above.

The only input I gave Claude was: please create a valuable and branded lead magnet that walks people through the process of building a workflow, make it simple, digestible and easy to follow. Then I gave it the formula.

The skill did the work. The project context was the ingredients. That's it. Simple

📂 THE BIG SHIFT ON PROJECTS

If you've been creating projects based on the task (like a "content project"), I'm now recommending you shift to creating projects based on the subject.

That means your project is your offer or your client. Not the job.

Why? Because when the project holds all the context about your offer (ICA, voice, brand, pricing, links, everything), you can run ANY skill through it. Content skill, lead magnet skill, email skill, carousel skill. The project stays clean and focused. The skills come in and do their specific job.

If you have multiple offers, create a project for each one. If you have clients, create a project for each client. You can archive projects you're not actively using and bring them back later.

3️⃣ TYPES OF LEAD MAGNETS YOU CAN BUILD

1) Branded Document (like what I built)

A PDF, guide, tracker, checklist, or workbook. Designed with your brand colors, fonts, headers, footers. Claude builds the whole thing. You tweak a few things and ship it.

2) Artifact (interactive)

A quiz, scorecard, calculator, or dashboard that runs in a browser. People interact with it instead of downloading and forgetting. I showed the Business Health Check artifact as an example. If you see an artifact you like, you can click "customize this artifact" and Claude will help you make it your own.

3) Skill (reusable automation)

A file someone drops into their Claude and it runs the same way every time. You could sell these or give them away as lead magnets. I'm thinking about turning my Write Like a F*cking Human Skill into a lead magnet. The possibilities are wide open.

👷‍♀️ THE LEAD MAGNET BUILDER SKILL

I shared the lead magnet builder skill during the call.

If you want to use it, learn how to add a new skill HERE and grab it from the Skills Library.

📚 SKILLS LIBRARY UPDATE

I'm building out a full library of skills for the community.

Here's what's coming:

Sales page creation, ads creation, content writing, email sequences, carousel writing, newsletter, reel script writing, bulk content creation, long form content, and today's lead magnet builder.

Some of these are done and just need to be uploaded. More are in the works.

🚨 QUICK REMINDERS

Voice to text is your friend. I use Whisper Flow on the web version of Claude. On your phone, use the built-in dictate. It's easily 3x faster than typing and you don't lose your train of thought. 🎙️

Always be the human in the loop. Read your lead magnet before you send it out. Check the colors, the spacing, the links. Don't nitpick it into oblivion, but do give it a once-over.
Don't let perfect stop you from shipping. If it's 90% there and it looks better than most freebies out there, send it. You can always update it later.

🛒 YOUR INGREDIENTS

What we're building: A lead magnet

If you already have your ICA, brand voice, and offer in a Claude project, you're ready to go.

If you don't, we've got you:

Market Maven helps you build your ICA

Viola Voice captures your brand voice

Octavia Offers clarifies your offer

You can also start building out your Business Brain template to get everything organized in one place.

Don't have everything ready yet? No worries. Use the bots, build it out at your pace, and come back to the recording when you're set.

🗓️ WHAT'S COMING NEXT

April is going to be good. We're diving into all things Google (Gemini, NotebookLM, Google Workspace) and Claude desktop features like Cowork. Plus the offer workflow is coming later in April.

Check the calendar for what's next.

NOW GO BUILD SOMETHING

Post your lead magnet in the comments or start your own thread. Share what you're building, ask for feedback, tell us what you're working on.

See you next week. 🫶

1:28:55

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