My latest podcast with @Aaron Makelky breaks down: - OpenAI's DevDay Recap - What OpenAI's Dots agent actually does - Why Dots are janky right now and not worth a $100 plan - How Aaron copied the Dots system prompt into Grok Bot - More air, fewer chips: what the new ChatGPT plans really get you - Why the end is near for subsidized tokens - Why we think Claude Max beats ChatGPT Pro Be sure to Like & Comment on YouTube 🤝

Something I've been chewing over this week, and I'd love to hear from anyone who's been through a quiet patch in their own market. Demand for my main service, workplace mental health training, has dropped right off this year. I wanted to know whether it was just me, so I got Claude to dig into it. It isn't. The biggest provider in the UK has lost about a fifth of its income in two years, and their own accounts put it down to rising employment costs. Employers' training spend per person is the lowest it's been since records began in 2011. SEO helps people find you when they're looking. But if hardly anyone's looking, no amount of SEO is going to make them. I'm not going to wear myself out trying to force demand that isn't there. What I am doing is keeping going, steadily, and AI means it takes very little of my time. Claude writes and publishes a blog post most weekdays, and LinkedIn goes out three times a week. My part is mostly reading what's gone live and saying yes, or change that. I'm also leaning on the free stuff, because free is what people can say yes to when budgets are this tight. There's my podcast, and we run free network events every quarter. It keeps people connected without asking them for money they haven't got. So I'm still visible and still findable when budgets come back, and the energy I'd have spent pushing goes into the stuff that's actually growing. If you've had a quiet spell in your market, what did you do? Push harder, or ease off and wait it out?

I can finally see the Migrate To Plugin Option next to all my GPT's - and I will need to test, explore and decide if I'm moving them all or not. For anyone with GPT's created - do pop in and check if you have access yet. I did quickly migrated a report writer - and had it write this quick guide for you all to check over (not that I like the sound of the submission to share process!): https://docs.google.com/document/d/1E8fiKTj2eoxs5rC6k8oDDnJWQncTe3hLt3oSX0TS5Lw/edit?usp=sharing

I recently joined the 'Leading AI Agents' podcast to break down: - How to build a full local service website in 15-30 minutes with Claude Code - Why most "vibe coded" sites end up as slop (and how to avoid it) - The skill markdown files that turned a 4-hour build into a 30-minute one - How a fake business I built is ranking page 1 of Google - Why "I'm not technical" is officially a dead excuse for marketers A lot of value packed into this one and be sure to Like & Comment on the YouTube video 🤝